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Don't be stupid, be SMART

Xendurance sent this email to their subscribers on October 18, 2022.

Hi xendurance,

I hope the start of your week has been good; It’s about to get even better! This week is about setting SMART goal. It’s really simple stuff but so often overlooked that we felt it worth to bring up this week. Our famous energy deal is still on our website: get a free box on orders over £/€60. Check it out here...

I am sure you’ve all heard that goals should be SMART (Specific, Measurable, Achievable, Relevant and Time-bound) and have probably applied this in your line of work. However we easily forget this when setting goals for our sporting life. We can often be widely optimistic and then feel disappointment of not being able to attain our goal. If we had been a little better at setting smaller, more achievable goals, we would get that buzz of achievement more often. If a goal is too big, we can lose our sense of direction and it can be demotivating especially when you can not see how you are going to achieve it. Similarly if an objective is too easy it won’t be as motivating. Therefore it is really important that we apply some of the lessons of SMART objectives to our sporting aspirations to ensure we go on to achieve great things. 

Objective

SMART Element

Comment

I want to improve

At what? Making cups of tea? 

I want to improve at cycling

Relevant

Now relevant to a sport but still ambiguous, is it speed, hill climbs or endurance you want to improve?

I want to improve my cycling threshold speed

Specific, Relevant

Getting more detailed now but no way to measure the improvement

I want to improve my 10mile TT time

Specific, Relevant and Measurable

This is now measurable as we have a set distance to gauge improvement but could be better - how do we know when it has been achieved?

I want to set a 25minute or less 10mile TT Time

Specific, Relevant, Achievable and Measurable

Assuming you’re not too far off a 25min 10mile TT this is certainly now achievable, it may not be if you’ve never ridden a bike before though

I want to set a 25minute or less 10 mile TT time by August 2023

SMART

This is a good SMART objective as it is now also time-bound

Read more here...

 

 

Text-only version of this email

Hi xendurance, I hope the start of your week has been good; It’s about to get even better! This week is about setting SMART goal. It’s really simple stuff but so often overlooked that we felt it worth to bring up this week. Our famous energy deal is still on our website: get a free box on orders over £/€60. Check it out here... I am sure you’ve all heard that goals should be SMART (Specific, Measurable, Achievable, Relevant and Time-bound) and have probably applied this in your line of work. However we easily forget this when setting goals for our sporting life. We can often be widely optimistic and then feel disappointment of not being able to attain our goal. If we had been a little better at setting smaller, more achievable goals, we would get that buzz of achievement more often. If a goal is too big, we can lose our sense of direction and it can be demotivating especially when you can not see how you are going to achieve it. Similarly if an objective is too easy it won’t be as motivating. Therefore it is really important that we apply some of the lessons of SMART objectives to our sporting aspirations to ensure we go on to achieve great things.  Objective SMART Element Comment I want to improve At what? Making cups of tea?  I want to improve at cycling Relevant Now relevant to a sport but still ambiguous, is it speed, hill climbs or endurance you want to improve? I want to improve my cycling threshold speed Specific, Relevant Getting more detailed now but no way to measure the improvement I want to improve my 10mile TT time Specific, Relevant and Measurable This is now measurable as we have a set distance to gauge improvement but could be better - how do we know when it has been achieved? I want to set a 25minute or less 10mile TT Time Specific, Relevant, Achievable and Measurable Assuming you’re not too far off a 25min 10mile TT this is certainly now achievable, it may not be if you’ve never ridden a bike before though I want to set a 25minute or less 10 mile TT time by August 2023 SMART This is a good SMART objective as it is now also time-bound Read more here...
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