Don't make these social media mistakes

wishpond Fast Five | 12/05/2023 Aaaaaand we're back with another roundup of the news and insights you need to know from the last week. Let's dive in. 1. Marketing news and updates * Amazon launched Inspire, a mobile app feature combining short videos and photos. Customers can shop for products and ideas from influencers, brands, and other users. Inspire is similar to TikTok and Instagram, with easy product access and purchase options. Amazon Influencers earn money through the program. Currently available to select customers on iOS and Android, Inspire will expand to all US customers soon. * During the IAB 2023 Newfronts, social media platforms introduced improved advertising options. Meta showcased augmented reality (AR) ads and bigger call-to-action buttons for Reels ads, along with testing pause and browse features and swipeable destinations. Instagram rebranded content ads as partnership ads, which showed superior performance compared to traditional ads. * Gmail is rolling out middle-of-email ad placements, providing advertisers with a prominent position to reach potential customers. Users can interact with these ads without leaving their inboxes, making them convenient and user-friendly. Testing with select advertisers showed positive results in terms of user engagement and click-through rates. This new ad format presents a more effective way for advertisers to connect with users and drive business growth. * Instagram is revamping its branded content ads as partnership ads to enhance collaboration between brands and creators in advertising. Partnership ads allow for a wider range of organic Instagram content promotion, including @mentions, product tags, and non-labeled content. Instagram is also improving permissions to be more user-friendly. Initial tests demonstrate that partnership ads achieve higher click-through rates, lower cost per action, and a greater likelihood of outperforming traditional ads. 2. Improve your marketing efforts with these 5 psychological principles Unleash the power of psychology in your marketing strategy. However you apply it, using the right psychological principals can significantly improve your marketing efforts.  To help you get started, here are five key principles that every business owner should know: 1. Halo Effect: Create a strong first impression to generate positive associations with your brand. By showcasing ethical practices like sustainability, you can win over customers who value contributing to the greater good. 2. Primacy Effect: Capture attention and leave a lasting impact by presenting your most impressive information upfront. Highlight the key benefits and unique selling points of your product or service right from the start to engage potential customers. 3. Negativity Bias: Understand the weight of negative experiences in decision-making. By addressing common concerns or illustrating the risks customers may face without your product or service, you can emphasize the importance of what you offer and position yourself as the solution. 4. Framing Effect: Shape perceptions and influence customer decisions through strategic presentation of information. By emphasizing affordability, convenience, or other desirable aspects of your offering, you can create a compelling case for customers to choose your brand. 5. Priming Effect: Tap into the power of subconscious influence by setting the right context for your messaging. By using emotionally charged language, captivating visuals, and relatable storytelling, you can create a connection with your audience and inspire them to take action. By leveraging these psychological principles, you can enhance your marketing efforts, build stronger customer relationships, and drive greater business growth. Understanding the psychology behind consumer behavior is a valuable tool that empowers business owners to connect with their target audience on a deeper level and achieve greater marketing success. Source 3. The best marketing tips for local businesses As a local business, you need to attract a very specific base of target customers. This means you need to use the right local marketing tactics.  From improving your Google Maps SEO to creating partnerships with other local businesses, there are many tactics you can use to stand out from the competition and attract customers in your area.  Check out our complete local marketing guide below, that applies to any kind of location-specific business. The guide includes 20 local marketing ideas you can apply to your business. COMPLETE LOCAL MARKETING GUIDE 4. How to use marketing automations after a referral campaign As you should know by now, running a referral marketing campaign is one of the best ways to attract new customers and generate buzz around your brand.  But when you finish the referral campaign, your job isn't over. You need to make the most out of the campaign and keep your new prospects engaged. This is where marketing automation comes into play.  Check out this Viral Loops blog post, outlining exactly how you can use marketing automation after running a referral campaign. The actionable guide provides some useful insights for anyone considering tapping into the power of referral marketing.  5. 10 fast content marketing tips To close off todays newsletter, here are 10 fast and effective content marketing tips your business should be using: 1. Create attention-grabbing headlines: Craft compelling and curiosity-inducing headlines to capture the interest of your audience and entice them to read your content. 2. Tell stories: Use storytelling techniques to engage your audience emotionally and make your content more relatable and memorable. 3. Use visual content: Incorporate visually appealing elements like images, infographics, and videos to enhance your content's appeal and shareability. 4. Optimize for SEO: Conduct keyword research and optimize your content with relevant keywords to improve search engine visibility and attract organic traffic. 5. Leverage guest blogging: Collaborate with influencers and authoritative figures in your industry to publish guest posts on their platforms, expanding your reach and establishing credibility. 6. Repurpose content: Repackage your existing content into different formats such as ebooks, podcasts, or webinars to reach new audiences and extend the lifespan of your content. 7. Encourage user-generated content: Engage your audience by encouraging them to create and share their own content related to your brand, fostering a sense of community and boosting brand advocacy. 8. Offer valuable insights: Share unique insights, expert opinions, or research findings in your content to establish yourself as a thought leader and build trust with your audience. 9. Engage with your audience: Respond to comments, questions, and feedback promptly to show your audience that you value their input and foster a sense of connection. 10. Collaborate with influencers: Partner with influential individuals in your niche to co-create content, endorse your brand, or share your content with their followers, leveraging their reach and credibility. Follow this complete guide to creating a content marketing plan for more in-depth tips and tactics that you can apply. If you found this email useful, tell your friends to . We’ll be back again with another weekly roundup! Here's to your social media success! ~ Tom (Wishpond content)