Vision Monday

LIVE From Vision Expo East in New York City: VMAIL for March 18, 2023

Vision Monday sent this email to their subscribers on March 18, 2023.



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March 18, 2023

 

www.visionmonday.com

Expo East Continues With Celebrations, Vibrant Trends and Dynamic Discussions

NEW YORK—After exploring the different neighborhoods on the Show Floor, featuring more than 425 exhibiting companies, be sure to take full advantage of the dynamic Read more.



Advertisement

CooperVision Launches 'Make Children’s Sight Your Fight' Myopia Control Advocacy and Education Campaign

SAN RAMON, Calif.—CooperVision has unveiled a multi-faceted consumer and professional marketing campaign to protect children’s vision and advance myopia control education in the Read more.

WORLD- OPTOMETRY WEEK 3623

WCO Marks World Optometry Week With New Theme, 'Expanding Optometry’s Role…The Time Is Now!'

ST. LOUIS—World Optometry Day highlights not only optometry as a health care profession, but the contribution of the profession in supporting access to eye health Read more.

@ Rx-Universe

Optical Lab Software Solutions Launches Global Rebrand as Rx-Universe

DALLAS—Optical Lab Software Solutions, Inc., a leading provider of lab management software, has announced its global rebranding as Rx-Universe, a change that reflects the Read more.

2

CLI Presents New Data at Vision Expo Showing Many U.S. Consumers Want Both Contact Lenses and Glasses

NEW YORK—New research shows that a significant number of vision corrected U.S. adults are interested in purchasing both contact lenses and glasses, representing a largely Read more.

Az ABB Optical Group.

Locus Robotics Chosen By ABB Optical to Support its Optometry Solution at its National Logistics Center

WILMINGTON, Mass.—ABB Optical Group, a leading distributor of optical products in the U.S., and Locus Robotics, a leader in autonomous mobile robots (AMRs) for fulfillment Read more.

Eyes of Faith Optical Makes $100,000 Donation to Initiate Project in West Africa

Independent eyewear company, Eyes of Faith, is spearheading an effort to build a community-sustaining clinic in Ghana, West Africa, collecting more than $100,000 for the Read more.

 VB LAl

Don't Miss Tonight's Rock4Sight Benefit Concert at the Hard Rock Café in New York City

NEW YORK—Rock4Sight 2023 will be back at the Hard Rock Café to celebrate the optical industry and raise funds for ECN Purpose, a 501c3 charity Read more.



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Consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick, leading them to view the brand as less sincere.

John Costello, assistant professor of marketing at Notre Dame’s Mendoza College of Business, commenting on research that finds consumers are less likely to support uniquely spelled unfamiliar brands, compared with conventional spellings. Download the research report, “‘Choozing’ the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names."




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LaunchPad new Products and Technology

Now Incorporating VMail ProductWatch and VMail Technology

FRAME COLLECTION

Ray-Ban Upgrades Iconic Silhouettes With ‘Mega’ Editions

Quick Take: Ray-Ban, from Luxottica, is launching Mega editions of two of its most iconic silhouettes: the Clubmaster and the Wayfarer. 
Specifics: The new Mega Clubmaster amplifies the original style, featuring a broad temple on a metal front, a thick eyebrow shape and the iconic dot rivets. In sun, it is available in six color combinations including a bi-layered style and solid and polarized lens options. In optical, it is available in a
Read more.

FRAME COLLECTION

The McGee Group Debuts Handcrafted in Japan Series From Trina Turk

Quick Take: The McGee Group has announced a new Handcrafted in Japan collection from its partner brand Trina Turk
Specifics: Inspired by the Japanese heritage of the company’s founder, the Trina Turk Handcrafted in Japan collection features statement shapes and unisex appeal. The collection is made up of four new frames: Farrah, Isla, Radha and Toni. Farrah is an angular shape with flat metal temples, metal eye rims and an angular acetate brow. It is available
Read more.

FRAME COLLECTION

Zyloware Launches First CEV Optical Eyewear Collection

Quick Take: Zyloware has announced a strategic partnership with CEV (Clear Eye View) Collection by NFL Pro Bowl Linebacker Jaylon Smith. Together, they are launching CEV’s first optical eyewear collection. 
Specifics: Smith and Jamal A. Robinson founded CEV Collection based on Smith’s personal mantra throughout his playing career: Clear Eye View. The first optical collection launches at Vision Expo East at Zyloware Booth #P1669. It is made up of nine styles at 17 skus,
Read more.

To submit items for LaunchPad, email [email protected].


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8.8 liters The average American arinks 8.8 lters of pure alcohol per year

Alcohol Consumption Is Above Average in the U.S.

It’s no secret that many Americans love a glass of wine with dinner or a beer while watching their favorite team. According to a report Read more.




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Vision Expo East 2023 Kicks Off in New York City

NEW YORK—Vision Expo East 2023 is underway at The Javits Center in New York City. On behalf of the Show organizers, The Vision Council and RX, welcome to Vision Expo East 2023. On the Show Floor, you’ll find more than 425 exhibiting companies as well as 300 hours of cutting-edge education and engaging programming. Be sure to check out The Panorama, a neighborhood that debuted at Vision Expo West 2022 offering a bird’s eye view on the frontier of vision technology, as well as NOW by Vision Expo, Vision Expo’s eyewear trends showcase located in the Union. Read More

7 ' @

Review of Optometry: Advancing Toward Advanced Disease

By offering glaucoma management services, you will inherit new patients who have previously been diagnosed with glaucoma and you will certainly have your share of undiagnosed patients who present to your office often for reasons unrelated to their uncontrolled glaucoma. In either case, the glaucoma patients you end up seeing will have mild, moderate or advanced disease. It’s estimated that the majority of patients with glaucoma have either mild or moderate disease. When you account for the estimated 10 percent of glaucoma patients with advanced disease, upwards of 90 percent of glaucoma patients fall into the mild, moderate and advanced stages. The other 10 percent are the refractory cases, who seem to worsen even with advanced surgical care. Read More


INTERNATIONAL NEWS

Eco Has Become Carbon Negative

This incredible result has been possible thanks to its famous program Eco – One Frame, One Tree, launched 15 years ago. The program consists in planting a tree for any frame purchased, in partnership with the NGO Trees for the Future. Eco has planted 3.3 million trees so far, offsetting a total of 154 million kilograms of CO2. Read more.

 

Text-only version of this email

Advertisement MARCH 18, 2023 ---------------------------------------------------------------------------------------------------------------------------------- www.visionmonday.com ---------------------------------------------------------------------------------------------------------------------------------- EXPO EAST CONTINUES WITH CELEBRATIONS, VIBRANT TRENDS AND DYNAMIC DISCUSSIONS NEW YORK—After exploring the different neighborhoods on the Show Floor, featuring more than 425 exhibiting companies, be sure to take full advantage of the dynamic Read more. Advertisement COOPERVISION LAUNCHES 'MAKE CHILDREN’S SIGHT YOUR FIGHT' MYOPIA CONTROL ADVOCACY AND EDUCATION CAMPAIGN SAN RAMON, Calif.—CooperVision has unveiled a multi-faceted consumer and professional marketing campaign to protect children’s vision and advance myopia control education in the Read more. WORLD- OPTOMETRY WEEK 3623 WCO MARKS WORLD OPTOMETRY WEEK WITH NEW THEME, 'EXPANDING OPTOMETRY’S ROLE…THE TIME IS NOW!' ST. LOUIS—World Optometry Day highlights not only optometry as a health care profession, but the contribution of the profession in supporting access to eye health Read more. @ Rx-Universe OPTICAL LAB SOFTWARE SOLUTIONS LAUNCHES GLOBAL REBRAND AS RX-UNIVERSE DALLAS—Optical Lab Software Solutions, Inc., a leading provider of lab management software, has announced its global rebranding as Rx-Universe, a change that reflects the Read more. 2 CLI PRESENTS NEW DATA AT VISION EXPO SHOWING MANY U.S. CONSUMERS WANT BOTH CONTACT LENSES AND GLASSES NEW YORK—New research shows that a significant number of vision corrected U.S. adults are interested in purchasing both contact lenses and glasses, representing a largely Read more. Az ABB Optical Group. LOCUS ROBOTICS CHOSEN BY ABB OPTICAL TO SUPPORT ITS OPTOMETRY SOLUTION AT ITS NATIONAL LOGISTICS CENTER WILMINGTON, Mass.—ABB Optical Group, a leading distributor of optical products in the U.S., and Locus Robotics, a leader in autonomous mobile robots (AMRs) for fulfillment Read more. EYES OF FAITH OPTICAL MAKES $100,000 DONATION TO INITIATE PROJECT IN WEST AFRICA Independent eyewear company, Eyes of Faith, is spearheading an effort to build a community-sustaining clinic in Ghana, West Africa, collecting more than $100,000 for the Read more. VB LAl DON'T MISS TONIGHT'S ROCK4SIGHT BENEFIT CONCERT AT THE HARD ROCK CAFÉ IN NEW YORK CITY NEW YORK—Rock4Sight 2023 will be back at the Hard Rock Café to celebrate the optical industry and raise funds for ECN Purpose, a 501c3 charity Read more. Advertisement ---------------------------------------------------------------------------------------------------------------------------------- CONSUMERS PERCEIVE UNCONVENTIONALLY SPELLED NAMES AS A PERSUASION TACTIC OR A MARKETING GIMMICK, LEADING THEM TO VIEW THE BRAND AS LESS SINCERE. JOHN COSTELLO, ASSISTANT PROFESSOR OF MARKETING AT NOTRE DAME’S MENDOZA COLLEGE OF BUSINESS, COMMENTING ON RESEARCH THAT FINDS CONSUMERS ARE LESS LIKELY TO SUPPORT UNIQUELY SPELLED UNFAMILIAR BRANDS, COMPARED WITH CONVENTIONAL SPELLINGS. DOWNLOAD THE RESEARCH REPORT, “‘CHOOZING’ THE BEST SPELLING: CONSUMER RESPONSE TO UNCONVENTIONALLY SPELLED BRAND NAMES." ---------------------------------------------------------------------------------------------------------------------------------- Advertisement LaunchPad new Products and Technology Now Incorporating VMail ProductWatch and VMail Technology FRAME COLLECTION RAY-BAN UPGRADES ICONIC SILHOUETTES WITH ‘MEGA’ EDITIONS Quick Take: Ray-Ban, from Luxottica, is launching Mega editions of two of its most iconic silhouettes: the Clubmaster and the Wayfarer.  Specifics: The new Mega Clubmaster amplifies the original style, featuring a broad temple on a metal front, a thick eyebrow shape and the iconic dot rivets. In sun, it is available in six color combinations including a bi-layered style and solid and polarized lens options. In optical, it is available in a Read more. FRAME COLLECTION THE MCGEE GROUP DEBUTS HANDCRAFTED IN JAPAN SERIES FROM TRINA TURK Quick Take: The McGee Group has announced a new Handcrafted in Japan collection from its partner brand Trina Turk.  Specifics: Inspired by the Japanese heritage of the company’s founder, the Trina Turk Handcrafted in Japan collection features statement shapes and unisex appeal. The collection is made up of four new frames: Farrah, Isla, Radha and Toni. Farrah is an angular shape with flat metal temples, metal eye rims and an angular acetate brow. It is available Read more. FRAME COLLECTION ZYLOWARE LAUNCHES FIRST CEV OPTICAL EYEWEAR COLLECTION Quick Take: Zyloware has announced a strategic partnership with CEV (Clear Eye View) Collection by NFL Pro Bowl Linebacker Jaylon Smith. Together, they are launching CEV’s first optical eyewear collection.  Specifics: Smith and Jamal A. Robinson founded CEV Collection based on Smith’s personal mantra throughout his playing career: Clear Eye View. The first optical collection launches at Vision Expo East at Zyloware Booth #P1669. It is made up of nine styles at 17 skus, Read more. To submit items for LaunchPad, email [email protected]. Advertisement ---------------------------------------------------------------------------------------------------------------------------------- 8.8 liters The average American arinks 8.8 lters of pure alcohol per year ALCOHOL CONSUMPTION IS ABOVE AVERAGE IN THE U.S. It’s no secret that many Americans love a glass of wine with dinner or a beer while watching their favorite team. According to a report Read more. ---------------------------------------------------------------------------------------------------------------------------------- Advertisement VISION EXPO EAST 2023 KICKS OFF IN NEW YORK CITY NEW YORK—Vision Expo East 2023 is underway at The Javits Center in New York City. On behalf of the Show organizers, The Vision Council and RX, welcome to Vision Expo East 2023. On the Show Floor, you’ll find more than 425 exhibiting companies as well as 300 hours of cutting-edge education and engaging programming. Be sure to check out The Panorama, a neighborhood that debuted at Vision Expo West 2022 offering a bird’s eye view on the frontier of vision technology, as well as NOW by Vision Expo, Vision Expo’s eyewear trends showcase located in the Union. Read More 7 ' @ REVIEW OF OPTOMETRY: ADVANCING TOWARD ADVANCED DISEASE By offering glaucoma management services, you will inherit new patients who have previously been diagnosed with glaucoma and you will certainly have your share of undiagnosed patients who present to your office often for reasons unrelated to their uncontrolled glaucoma. In either case, the glaucoma patients you end up seeing will have mild, moderate or advanced disease. It’s estimated that the majority of patients with glaucoma have either mild or moderate disease. When you account for the estimated 10 percent of glaucoma patients with advanced disease, upwards of 90 percent of glaucoma patients fall into the mild, moderate and advanced stages. The other 10 percent are the refractory cases, who seem to worsen even with advanced surgical care. Read More ---------------------------------------------------------------------------------------------------------------------------------- INTERNATIONAL NEWS ECO HAS BECOME CARBON NEGATIVE This incredible result has been possible thanks to its famous program Eco – One Frame, One Tree, launched 15 years ago. The program consists in planting a tree for any frame purchased, in partnership with the NGO Trees for the Future. Eco has planted 3.3 million trees so far, offsetting a total of 154 million kilograms of CO2. Read more.  
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