The history of Sitio Canaã farm
The farm was acquired in 1979, when coffee production was all commodity. At that time what mattered was quantity, not quality. At this point agro-toxic chemicals were commonly used to make the production successful. It was an agriculture that did not consider nature or future generations. In 2004 João Hamilton met Marcos and Felipe from FAF, who proposed a new model of agriculture, so the Canaã farm started to work with what João calls ‘Agriculture of Life’, yielding beautiful results.
“That's when we started taking care of the soil and water, treating sewage and planting trees around the springs. We started to separate plots and varieties, make selective harvesting and drying in a suspended terrace, thus acquiring a special quality in the coffees. With this quality in the drink, we are realizing the dream of being sustainable in the mountains.” - João Hamilton
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