“WTF is the Rodeo Club?”
Strong Coffee Company sent this email to their subscribers on July 18, 2024.
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Text-only version of this email
STRONG COFFEE
We've been getting a TON of questions about the STRONG Coffee Rodeo Club and our new limited edition YETI x STRONG Coffee mug.
So I’m writing this email to get you up to speed on everything…
As you’ve probably heard, STRONG Coffee is the Official Coffee of the 2024 CrossFit Games.
We’re expecting to serve ~10,000 cups of coffee over the course of the event.
When we got the news, I immediately thought of the aftermath of that many cups of coffee...
And that just didn’t sit right with us.
So we teamed up with our friends over at YETI…
And we created a badass reusable coffee mug to help reduce our footprint at the event.
Once the mug was ready to go...
The next step was to get people onboard with our mission to reduce waste at the event.
So we created the Rodeo Club - an exclusive membership that comes with tons of member only perks, like:
- Unlimited Free Coffee at the Games
- Skip the Coffee Line Privileges
- 20% Off All Retail Items
- Early Access to Limited Edition Merch
But there’s a catch...
The only way to get access to the Rodeo Club is by getting your hands on one of these mugs.
Our #1 goal is to reduce as much waste as possible and we need your help.
If you’re planning on going to the 2024 CrossFit Games...
Do your part in preserving the environment and in exchange we’ll give you free coffee (and more) all weekend long.
➜ Join the Rodeo Club Today ($10 OFF)
Stay Strong,
The STRONG Coffee Team
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