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A Cut Above

Spoke London sent this email to their subscribers on September 15, 2022.

Selvedge Denim returns
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RESTOCK 4 sHop NOW g v

SPOKEsmen,

They say that NEW is the most powerful word in marketing. And if our Insta feeds are anything to go by, that's closely followed by FAST and PERFECT.

And yet, here it is, our finest jean:

Old, slow and imperfect.

Selvedge Denim is notoriously tricky to make. Woven with a shuttle loom - the old school way - it requires more time, care and effort than ordinary denim. 

These old looms create small irregularities, giving every roll its own individual character, and those ’self-finished edges’ that give the denim its name.

 BLENDED WITH 2% STRETCH CLAsSIC REDLINE EDGE

Woven by Kaihara, a world renowned Japanese denim mill, our Selvedge takes its sweet time, but the result is a naturally soft and surprisingly lightweight denim that goes on and on, fading beautifully over time.

Shot through with 2% stretch (because even connoisseurs like comfort) and available in your choice of over 200 sizes for a flawless fit. 

JEANIUS

Old, slow and imperfect. Just the way it should be. 

Take it easy.

– Team SPOKE

14;, S ,., ,-.;; o z o ,; 44"; ,-,;; L , s Z i 7

 TSHIRTl

16 colours, 40 sizes, slim or regular cut and three lengths. All cut from soft organic 🌿 Portuguese cotton. Our T-Shirt game is stronger than ever. Trust us on laser precise fit, and we’ll repay you with epic form and all timer feel. 

LTS

In this week’s margin notes, a selection of small tributes to the Queen’s humanityhumour, and box office delivery.

Text-only version of this email

RESTOCK 4 sHop NOW g v SPOKEsmen, They say that NEW is the most powerful word in marketing. And if our Insta feeds are anything to go by, that's closely followed by FAST and PERFECT. And yet, here it is, our finest jean: Old, slow and imperfect. Selvedge Denim is notoriously tricky to make. Woven with a shuttle loom - the old school way - it requires more time, care and effort than ordinary denim.  These old looms create small irregularities, giving every roll its own individual character, and those ’self-finished edges’ that give the denim its name. BLENDED WITH 2% STRETCH CLAsSIC REDLINE EDGE Woven by Kaihara, a world renowned Japanese denim mill, our Selvedge takes its sweet time, but the result is a naturally soft and surprisingly lightweight denim that goes on and on, fading beautifully over time. Shot through with 2% stretch (because even connoisseurs like comfort) and available in your choice of over 200 sizes for a flawless fit.  JEANIUS Old, slow and imperfect. Just the way it should be.  Take it easy. – Team SPOKE 14;, S ,., ,-.;; o z o ,; 44"; ,-,;; L , s Z i 7 TSHIRTl 16 colours, 40 sizes, slim or regular cut and three lengths. All cut from soft organic 🌿 Portuguese cotton. Our T-Shirt game is stronger than ever. Trust us on laser precise fit, and we’ll repay you with epic form and all timer feel.  LTS In this week’s margin notes, a selection of small tributes to the Queen’s humanity, humour, and box office delivery.
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