The evolution of women’s portrayal in Indian Ads; MakeMyTrip's Raj Rishi Singh on creating brand recall through a 360-degree marketing approach

Yot} sodial EDITOR'S PICK The evolution of women’s portrayal in Indian Ads Traditionally, categories like detergent, cookware and edible oils have portrayed women in stereotypical roles in ads. However, over the years, there has been a significant shift in narrative. Here’s a look at how traditional categories have led the charge in reshaping narratives and embracing diversity. MakeMyTrip's Raj Rishi Singh on creating brand recall through a 360-degree marketing approach REPORT Maruti Suzuki dominated the print ad space in 2023: TAM AdEx report NEWS Pinterest officially introduces its 'body type' range tool in the US INDUSTRY UPDATES Joy Personal Care onboards Shah Rukh Khan as its brand ambassador realme ropes in Shahid Kapoor as its product ambassador Ashish Sehgal to lead Zee's broadcast revenue vertical as Rahul Johri quits Gigesh Gangadharan joins L&T Finance as Head of Digital Marketing Ritu Kant Ojha appointed as Chief Marketing Officer at DogTrove Mixed Route Juice bags the 360-degree advertising mandate for Project Vikalp Find the Right Job openings in i the Indian Digital Advertising g%gég; fi and Marketing Industry X (formerly Twitter) Youtube LinkedIn Instagram Facebook Website