Hey Showit,
Have you spent countless hours building a great website, only to generate zero traffic? 🤦🏻♂️
If you’ve been following along on our series this month, you know we’ve talked about
- Your ability to do big things this year, and the need for a guide (and a website!) 🧙🏻♂️
- Some practical steps to unlock your creativity now and push your goals forward 🗝️
And now, it’s time for step 3 in your creative journey this year:
Building an online presence
This can be one of the trickiest steps to get started on, and rightfully so- self promotion is truly an art form, and like any impactful thing in our lives, it is rarely easy or clear at the start.
However, my friend & teammate Mike (who you met in part 1 of this series) happens to be a bit of an expert on the subject...
...and he just published a blog post diving into building an effective online presence.
With a background in analytics and PPC marketing, Mike brings some great analytical research to the topic, and I think you’ll find it really helpful as you build your online brand.
One of the key topics Mike covers in the post?
Content marketing.
Good content is the lifeblood of your website. It’s also the lifeblood of your social platforms…
…which you can use to send people to your website 📈
Let’s look at the four steps to great content marketing presented in the post:
- Craft Compelling Narratives: Make sure your content tells a story
- Strategic Content Distribution: Learn about, and make use of, various social platforms
- Create Engaging Visual Content: Incorporate a variety of elements such as graphics, infographics, and videos to boost the impact of your message
- Consistency and Frequency: Posting consistent content helps maintain a strong online presence
If you're ready to lay a solid foundation for your content marketing strategy in 2024, you can't past this post up...
...and get you on your way to more leads, more clients, and more growth this year.
See you next week!
Ethan
P.S - Have any questions about content marketing, or on the blog series so far? Just respond to this email!