#SHEINtheknow: The facts you should know about SHEIN🔎
SHEIN UK sent this email to their subscribers on April 1, 2023.
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How we make fashion accessible to all
SHEIN |
NEW WOMEN CURVE+PLUS HOME #SHEINspringsale
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#SHEINTHEKNOW: The facts you should knewabout SHEIN e SHEIN BusinessiModel - How we make fashion accessible to all HOW DOES IT
WORK ? 4' Production: Distribution: Technology-driven approach Online retailer ON-DEMAND BUSINESS MODEL . 7 Innovation Technology
esmgn Fashion trend Intelligence, tech savvy, leading business small intial orders, on-demand produc- model in the real-fime
insight, tion, fransforming fashion industry quick response production process Drivig Business Innovation Through Technology
Through real-fime analysis and fast response fo fashion frends, we start with small orders for each SKU. If the product performs
well, we immediately produce more. If sales do not meet goals,we stop production. The scale and flexibility of our
technology-driven supply chain enable s fo reduce production waste and lower unsold inventory translates directly into
cost-savings for our consumers. 100 - 200 Units First fm Test and Repeat Order Quantity 2-3 Weeks rotation Online retailer: no
physical stores costs Because we're online retfailer, we can avoid the costs associated with maintaining physical stores such as
rent, utilities, and staffing. This allows us to offer our producs at lower prices, and reinvest those savings info product
development. BREAKDOWN OF COSTS On-demand Manafueturing Customer Savings 5% expected unsold $$% $ inventory waste SHEIN Mark-up L
y - no physical stores, $ lower operational costs SHEIN Forecasting-based Manufacturing $f 30-40% expected unzold inventory waste
$ f phyzical stores, higher operational costs Traditional Retail * Production costs include materials, manufacturing, and
packaging ** Operafional costs include payroll, utlities, shipping and store costs
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