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March 2024: Saying ‘No’ Can Be Good for CPG Brands; What’s Your Marketing ROI?; GearHaul’s 4 RangeMe Retail Wins

RangeMe sent this email to their subscribers on March 7, 2024.

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THIS MONTH:  Here’s the latest from the RangeMe & ECRM blogs: Saying ‘No’ Can Be Your Biggest Advantage as a CPG Brand ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend 6 Ways Product Liability Insurance Can Reduce Retail Risks 10 Winning Traits of Disruptive Challenger Brands RangeMe Supplier Success Spotlight: 4 Product Submissions, 4 Buyer Meetings, 4 Deals: How GearHaul Did it with RangeMe New Video Interviews From ECRM & RangeMe: Brightfield Group’s Wellness Trends to Watch: Stronger & Healthier Soft Skills Matter When Pitching Buyers, Says AGNE's Clarrisa Foote ECRM's Turnkey Experience Brings the Right Convenience Buyers to PZAZ So You Had a Great ECRM Buyer Meeting -- What Happens Next? In the Media: ECRM 30th Anniversary Party Coverage Upgrade your account and receive all the great features RangeMe has to offer! Upgrade Today! ✅ How Brands Can Turn Customers Into Investors with Crowdfunding s oo AT o NEST & ECRM & RANGEME WEBCAST: EQUITY CROWDFUNDING 101: START ENGINE + FIRE DEPARTMENT COFFEE Join StartEngine, ECRM & RangeMe as we sit down with Fire Department CEO, Luke Schneider, to discuss how he raised over $1.8M for his business through crowdfunding Wednesday, March 20, 2024 from 2PM to 3PM EST. Click here to register! Among the topics to be covered: What equity crowdfunding is and if it's right for you How you can turn your customers into investors What it's like to crowdfund from a CEO who has done it There will also be a live Q&A with the speakers following the presentation. SPEAKERS: Harrison Bert, Account Executive, StartEngine Luke Schneider, Founder & CEO, Fire Dept. Coffee MODERATOR: Wayne Bennett, SVP of Retail, ECRM & RangeMe Brandbank Verify Data Improve Search Give Retailers Trust RANGEME PARTNERS WITH NIQ BRANDBANK We're thrilled to spotlight our upcoming partnership with NIQ Brandbank, launching in 2024. NIQ Brandbank, a leader in digital product content solutions, empowers brands and retailers by optimizing product visibility and consumer engagement through accurate and comprehensive digital content management. This collaboration is set to revolutionize the way businesses verify data, boost search capabilities, and build retailer trust. For a closer look at how this partnership can enhance your business, make sure to visit NIQ Brandbank at Booth 8721 and RangeMe at Booth 2674 during Expo West. You can also contact us at [email protected] to delve into what this partnership means. This is a golden opportunity to leverage the expertise of NIQ Brandbank to elevate your brand's market presence. (5] ecrm s rANGEGT | BLOG UPDATES SAYING 'NO' CAN BE YOUR BIGGEST ADVANTAGE AS A CPG BRAND It’s okay to turn down a deal if it’s not right for your business. Growth that is intentional and smart is the name of the game. ROI, CONVERSIONS, LOYALTY, AND MORE - GETTING THE MOST FROM YOUR CPG MARKETING SPEND It’s okay to turn down a deal if it’s not right for your business. Growth that is intentional and smart is the name of the game. 6 WAYS PRODUCT LIABILITY INSURANCE CAN REDUCE RETAIL RISKS A retailer’s direct consumer relationship puts their business in a position to be hit with a variety of lawsuits, regardless if an accident was its fault. 10 WINNING TRAITS OF DISRUPTIVE CHALLENGER BRANDS Top challenger brands engage their retailer partners and customers with an infectious level of creativity, passion and entrepreneurism. I &, - RANGEG | SUPPLIER SUCCESS SPOTLIGHT 4 PRODUCT SUBMISSIONS, 4 BUYER MEETINGS, 4 DEALS: HOW GEARHAUL DID IT WITH RANGEME RangeMe Starter and Premium subscribers can submit products to buyers at the time they are planning their categories. @CrMS&RANGEQD I VIDEO INTERVIEWS BRIGHTFIELD GROUP'S WELLNESS TRENDS TO WATCH: STRONGER & HEALTHIER RangeMe Starter and Premium subscribers can submit products to buyers at the time they are planning their categories. el "“ Years of Excell ‘aking Connections That M SOFT SKILLS MATTER WHEN PITCHING BUYERS, SAYS AGNE'S CLARRISA FOOTE Data and numbers are important, but so is building a rapport with the buyer Salial < o(liy Making Connections That Ma ECRM'S TURNKEY EXPERIENCE BRINGS THE RIGHT CONVENIENCE BUYERS TO PZAZ The RangeMe Starter subscriber makes breath sprays that also boost your energy () A CEICY S I I[P = S Making Connections That Mafifi ; SO YOU HAD A GREAT ECRM BUYER MEETING --- WHAT HAPPENS NEXT?   Mary Mack's landed a large purchase order from ECRM's recent Winter Beverage Session @M s RANGEGT |IN THE MEDIA ECRM Celebrates its 30th Anniversary Moo than 450 etllrs and CPG brand executives oined ECAM senior eaders anistaffo colbiate the company' 30thanviversary s monih.The olobration took piaco i Now Oreans during ECRIMS Everyday and Hollday ‘Cosmetics, Skin,Fragrance & Bath nd CoughCold,Provonativo & Allorgy ‘Sessons.The festiities began with cockais a the session hotl.ollowet .2 Second Line Parade down Bourbon Stroe hatculminated wih a party althe Houso of Blues. T party sponsored by NiesentQ and tho Emerson ‘Group,incuded cocktails, dinner, Ive music, dancing and some heartot words of thankyou from ECAMexecutivevio president Sorah Dovidson and. Mike el of the Emerson Group, wh fookth stagetoroflect on how the Company and heincusiy have ovoled over o past (oo docaces. ECAH. plons o continue markin ts 30ih anniversiary hroughout 2024, sharing rgular content ooking bock on the company s history and featuring reflc. ons from buyers and CPG Indusiry veterans and ECAN staf whoave boen apartoti Ed Morgan, Stephanio Romano and Miko Mulloroftho Emarson ‘Group with Sarah Davidson of ECRM Lowos Food Stores Phi Parkor with i wie Tcey “ Jamio Shoverofthe Emorson Group and Ashly Wakoforn's Diana Gumbs with Anthony Mendora of Sam' Club with Sholle Couturierand McDonough,Jackio Moreno and Jonnifer Scarozza of the Emerson Group Amy Hidebrand, Marc Santos and Genevieve Sullvan of NieiseniQ ead the parade down Bourbon Street MMRFebruary 4 ECRM 30TH ANNIVERSARY PARTY COVERAGE RangeMe Starter and Premium subscribers can submit products to buyers at the time they are planning their categories. g:éé RANGEGT | SERVICES SPOTLIGHT Q PartnerSlate fi > (' Find Your Next &fifi é ‘1‘;@ Co-Packer in Days, Not Months. PartnerSlate RANGEME SERVICES SPOTLIGHT: PARTNERSLATE - CO-MANUFACTURER DISCOVERY PLATFORM PartnerSlate is a marketplace for F&B Contract Manufacturing that uses AI to find the right manufacturing partners for Brands based on capabilities and capacity.   They’ve worked with thousands of brands from startup to Fortune 500, and they’ve connected over $2.5B GMV in projects since they launched.  They’re helping innovation and external manufacturing teams speed up their manufacturer searches from months to days. Click here to watch an explainer video! Get connected with your next co-packer today! Visit the PartnerSlate RangeMe Services page here. @crm I SESSION LISTING Meet Face-to-Face With Buyers at These Upcoming ECRM Sessions!  ❣️ Valentine's Day Candy Boutique: April 9 to 10, 2024 (Virtual) 🥪 Deli, Dairy & Bakery: April 15 to 17, 2024 (Rosemont, Ill.) 🥣 Private Label Food & Beverage: April 15 to 17, 2024 (Rosemont, Ill.) 🔪 Foodservice: April 16 to 18, 2024 (Rosemont, Ill.) 🍦 Frozen Foods: April 16 to 18, 2024 (Rosemont, Ill.) 🧽 Household Cleaning, Paper, & Disposable Food Storage: May 5 to 7, 2024 (Rosemont, Ill.) 💇🏽‍♀️ Hair Care & Multicultural Hair: May 5 to 7, 2024 Henderson, Nev.) 🐾 Pet: May 6 to 9, 2024 (Rosemont, Ill.) ♿️ Home Health Care: May 6 to 9, 2024 (Kansas City, Mo.) 💉 Diabetes, Diagnostics & Clinical: May 6 to 9, 2024 (Kansas City, Mo.) 🍭 Candy Planning: Easter & Valentine's Day: June 2 to 4, 2024 (Bonita Springs, Fla.) 🧴 Skin Care, Bath, Cosmetics, Natural & Clean Beauty: June 2 to 5, 2024 (Tucson, Ariz.) ☀️ Sun Care: June 3 to 5, 2024 (Tucson, Ariz.) 💊 Health System/Institutional Pharmacy: June 10 to 13, 2024 (Tucson, Ariz.) 🪒 Personal Care: July 14 to 16, 2024 (Indian Wells, Calif.) 👶🏼 Baby & Infant: July 15 to 17, 2024 (Indian Wells, Calif.) 🫀 Health Care: July 15 to 17, 2024 (Indian Wells, Calif.) 🧼 Private Label Health & Personal Care: July 15 to 17, 2024 (Indian Wells, Calif.) 🔪 Kitchen & Home Essentials: July 15 to 17, 2024 (Palm Beach Gardens, Fla.) 🕯️ Candles & Home Fragrance: July 16 to 18, 2024 (Palm Beach Gardens, Fla.) 🌏 Asian, Hispanic & Global Cuisines: July 21 to 22, 2024 (Las Vegas) 🧋 Beverage, Summer: July 21 to 23, 2024 (Las Vegas) 🍿 Snack, Summer: July 22 to 24, 2024 (Las Vegas) 🫚 Baking, Spices & Breakfast Foods, Summer: July 22 to 23, 2024 (Las Vegas) 🥫 Condiments, Sauces & Spreads, Summer: July 22 to 23, 2024 (Las Vegas) 🥫 Canned, Dry & Boxed Foods, Summer: July 22 to 23, 2024 (Las Vegas) ☕️ Coffee, Tea & Cocoa, Summer: July 22 to 23, 2024 (Las Vegas) 🖍️ School & Office: August 5 to 7, 2024 (New Orleans) 🧸 Toy & Learning: August 6 to 7, 2024 (New Orleans) 💻 Consumer Technology: August 6 to 8, 2024 (New Orleans) 🍭 Candy Planning: Everyday & Summer Seasonal: August 18 to 21, 2024 (Indian Wells, Calif.) 🥑 Natural, Organic & Healthy Foods: August 22 to 22, 2024 (Indian Wells, Calif.)
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