2023 Intentions from PP 💚

Hey primally-pure, As we reflect back on how our business has grown + shifted over the years – there’s one thing we’re most proud of.  It’s our soil to skin philosophy.  It’s a vision to source the purest, most potent resources from nature. And then crafting them into sustainable skincare products to nourish your skin + protect our planet – at the same time.  As winter transitions to spring, it's a time for slowing down... Learn abot the soil to skin vision We wanted to give you a behind-the-scenes look at some of the most impactful choices we make to bring you the cleanest, most sustainable, + most effective skincare possible.  While it’s always been part of our business model, sustainability and regenerative practices hold new significance as we slow down in the new year. It’s a time for reflection and gratitude for our resources. Here are just a few of the ways we have been (and continue to) source regenerative, sustainable, and clean ingredients:  * We work with emu and cow farmers who are already ethically farming + processing these animals. Aka, we source ethical oils that are sustainably crafted, honoring each part of the animal. * Many of our distributors are solar-powered or have net-zero operations.  * We often choose wild-harvested ingredients over organically-farmed ingredients (don’t worry, wild-harvest is still organic!). This respects nature’s unique plant variety + potent powers of an undisturbed seedling. * Our palo santo is sourced from fallen trees only. Our distributor helps to empower surrounding communities. So they restore the health of the forests while making a living wage to support their families.   It’s never too late to start prioritizing sustainability. And it’s never too late to pause and return to your roots, primally-pure. How we go beyond sustainability Join us?  XO, The Pure Team   Want to learn more about ethical farming + regenerative practices? Check out this resource: Our Animal-Based Products Are Eco-friendly + Tied to Ancestral Wisdom: Here’s Why Ready to dive in with sustainable skincare?  Shop our best-sellers here.