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Forwarded this email? for more TAYLOR SWIFT JUST CROSSED A PICKET LINE TCinLA Apr 16 READ IN APP Proving every point made in the previous post about the state of the entertainment business today is this tidbit, from Matt Belloni’s Hollywood newsletter, “What I’m Hearing”: Ah, 2014, when Taylor Swift, champion of artists everywhere, withheld her 1989 album from Spotify because the service included her music on a free, ad-supported tier, and she was “not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music.” It wasn’t about her, she insisted a few months later, when she similarly stood up to Apple. “This is about the new artist or band that has just released their first single and will not be paid for its success,” she wrote in the Journal. “This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create.” Now? Yeah… so much for the young songwriter in debt. As tons of fellow Universal Music artists suffer through the company’s TikTok boycott over substandard payments, Swift—inarguably the biggest music star on the planet and a billionaire, according to Forbes­—is returning to the platform just in time to promote her new album. She owns her masters, so she’s earned greater say in how they’re exploited. But man, this smells bad. She’s bigfooting UMG artists and putting its C.E.O., Lucian Grainge, in a tough spot, forcing him to explain to top acts like Billie Eilish and Ariana Grande why they can’t leverage TikTok during this standoff. (UMG doesn’t own the Swift masters but distributes and markets her music and administers her publishing.) It also kinda shatters the myth of Taylor thinking about anyone but herself and her business. By returning to TikTok now, she’s essentially crossing a picket line, crapping all over the boycott while actively harming the push for better artist compensation. But hey, she’s padding her own already huge personal fortune! Paid Subscribers are the lifeblood of That’s Another Fine Mess. It’s only $7/month or $70/year (saving $14) to become one. Comments are for paid subscribers. Leave a comment You're currently a free subscriber to Thats Another Fine Mess. For the full experience, upgrade your subscription. Upgrade to paid Like Comment Restack © 2024 TCinLA 548 Market Street PMB 72296, San Francisco, CA 94104 Get the appStart writing
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