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Stand with Ukraine

Peak Design sent this email to their subscribers on March 4, 2022.

Russia's brutal invasion of Ukraine is unconscionable. Here's what Peak Design can say and do about it.
we stand with ukraine

Hi Peak Design. Peter here, our founder and CEO.

Like so many around the world, we are gutted by Russia’s violent invasion of Ukraine. It’s almost incomprehensible that so much death and pain is being inflicted all for the sake of one man’s ego. Or ‘legacy’. Or something that feels unconscionable to the rest of us. The news is moving fast and specifics feel fluid, but we have identified a few places where we think we can make a difference, even if it’s small:


1. We are collecting all of our EU returned bags and getting them to refugees who are arriving in Poland. Our Polish distributor is helping to coordinate this effort. Our hope is that these gently used bags prove useful for those who have had to flee their homes and homeland.


2. Any photojournalist/journalist on the ground will have full access, for free, to any Peak Design gear that can be useful in sharing critical information about this war. If you know anyone working in Ukraine, please email [email protected]. Logistics are obviously very difficult at a time like this, and we will be working with our fulfillment companies and our distributors in adjacent countries to make this gear available and accessible.


3. We have ceased sales to Russia, both on our website and via wholesale distribution. Our 3rd party European warehouse has ceased shipping product to Russia, a move which we did not instigate but falls in line with our decision. It was a tough decision that immediately affects our Russian customers and partners. But we think all responsible businesses should exert pressure wherever possible to condemn Putin’s unhinged campaign of violence.


Our expertise is product design, not geopolitics, but we believe that businesses should embrace the urge to help and speak up in whatever capacity that they can.

Dirdx

Peter Dering
PEAK DESIGN FOUNDER & CEO

mother holding newborn in kyiv bomb shelter

A mother holds her newborn baby in the bomb shelter of a maternity hospital in Kyiv, March 2nd.
📍 Kyiv, Ukraine    📷 @cmcgrath_photo

Text-only version of this email

we stand with ukraine Hi Peak Design. Peter here, our founder and CEO. Like so many around the world, we are gutted by Russia’s violent invasion of Ukraine. It’s almost incomprehensible that so much death and pain is being inflicted all for the sake of one man’s ego. Or ‘legacy’. Or something that feels unconscionable to the rest of us. The news is moving fast and specifics feel fluid, but we have identified a few places where we think we can make a difference, even if it’s small: 1. We are collecting all of our EU returned bags and getting them to refugees who are arriving in Poland. Our Polish distributor is helping to coordinate this effort. Our hope is that these gently used bags prove useful for those who have had to flee their homes and homeland. 2. Any photojournalist/journalist on the ground will have full access, for free, to any Peak Design gear that can be useful in sharing critical information about this war. If you know anyone working in Ukraine, please email [email protected]. Logistics are obviously very difficult at a time like this, and we will be working with our fulfillment companies and our distributors in adjacent countries to make this gear available and accessible. 3. We have ceased sales to Russia, both on our website and via wholesale distribution. Our 3rd party European warehouse has ceased shipping product to Russia, a move which we did not instigate but falls in line with our decision. It was a tough decision that immediately affects our Russian customers and partners. But we think all responsible businesses should exert pressure wherever possible to condemn Putin’s unhinged campaign of violence. Our expertise is product design, not geopolitics, but we believe that businesses should embrace the urge to help and speak up in whatever capacity that they can. Dirdx Peter Dering PEAK DESIGN FOUNDER & CEO mother holding newborn in kyiv bomb shelter A mother holds her newborn baby in the bomb shelter of a maternity hospital in Kyiv, March 2nd. 📍 Kyiv, Ukraine    📷 @cmcgrath_photo Certified Cr 6FORTHE PLANET NEUTRAL s member Corporation CERTIFIED PEAK DESIGN 529 HAYES Like the cut of our jib? We're hiring. © Peak Design, All Rights Reserved 529 Hayes Street, San Francisco, CA 94102    |   
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