How Gopuff & General Mills Are Innovating to Revolutionize Retail Media

Path to Purchase Institute sent this email to their subscribers on November 1, 2024.

Revolutionizing Retail Media: How Gopuff & General Mills Are Solving the Biggest Opportunity in Retail Media Tue, Nov 19, 2024 2:00 PM EST PATH T0 Revolutionizing Retail Media: How Gopuff PURCHASE & General Mills Are Solving the Biggest INSTITUTE Opportunity in Retail Media 4

Retail media has a big opportunity! Off-property media represents the biggest reach and growth opportunity for retail media, but networks can’t take advantage without improving their off-property offerings. While on-property conversion ads tend to drive sales, for similar ads run off-property, revenue conversion has been a challenge. Plagued by multiple interstitial screens and clicks, off-property media has provided a poor user experience and even worse ad performance as consumers are not necessarily looking to make an immediate purchase. In this webinar, Gopuff and General Mills will discuss how they are innovating to revolutionize retail media by solving the off-property and conversion challenges to influence buying decisions by addressing the user experience and improving off-property ad performance.

Speakers:

Molly McFarland, Co-founder & CRO, AdAdapted
Michael Peroutka, Gopuff Ads - Head of Brand & Agency Partnerships, Gopuff
Denzel Washington, Manager, Brand Experience, Commerce - Morning Foods, General Mills

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Revolutionizing Retail Media: How Gopuff & General Mills Are Solving the Biggest Opportunity in Retail Media Tue, Nov 19, 2024 2:00 PM EST PATH T0 Revolutionizing Retail Media: How Gopuff PURCHASE & General Mills Are Solving the Biggest INSTITUTE Opportunity in Retail Media 4 Retail media has a big opportunity! Off-property media represents the biggest reach and growth opportunity for retail media, but networks can’t take advantage without improving their off-property offerings. While on-property conversion ads tend to drive sales, for similar ads run off-property, revenue conversion has been a challenge. Plagued by multiple interstitial screens and clicks, off-property media has provided a poor user experience and even worse ad performance as consumers are not necessarily looking to make an immediate purchase. In this webinar, Gopuff and General Mills will discuss how they are innovating to revolutionize retail media by solving the off-property and conversion challenges to influence buying decisions by addressing the user experience and improving off-property ad performance. Speakers: * Molly McFarland, Co-founder & CRO, AdAdapted * Michael Peroutka, Gopuff Ads - Head of Brand & Agency Partnerships, Gopuff * Denzel Washington, Manager, Brand Experience, Commerce - Morning Foods, General Mills REGISTER NOW! SPONSORED BY: A ADADAPTED Fb X Yt In Ig 8550 W. Bryn Mawr Ave. Ste. 200 Chicago, IL 60631 [email protected] | 1-877-687-7321 | | EnsembleIQ © 2024 EnsembleIQ. All rights reserved

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