Why Neon Is Pushing ‘Anatomy of a Fall’ at the 2024 Oscars
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oscars 2024 ‘I’m Not Going to Sell a $60 Candle’ Neon changed the Oscars game with Parasite. Four years later, A24’s rival is
still betting on international film.
Photo: Mustafa Yalcin/Anadolu Agency via Getty Images
Way back before the Hollywood strike, before the pandemic, before even the streaming wars as we know them, the Anne Hathaway
monster-metaphor dramedy Colossal rampaged into theaters: the first and only release from “upstart indie” film distributor Neon.
This was 2017, and Spanish director Nacho Vigalondo’s take on the kaiju subgenre — about an unemployed drunk who’s psychically
linked to a skyscraper-size creature capable of leveling humanity — suggested much about the nascent company’s ambitions. Speaking
on a panel at the Zurich Summit later that year, Neon chief executive Tom Quinn outlined his rationale for Colossal specifically,
and Neon going forward, articulating a then-somewhat-radical vision to super-serve a niche moviegoing demographic: audiences “that
skew under 45, that have no aversion to violence, no aversion to foreign language and to nonfiction.”
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