The Most Egregious ‘Wicked’ Marketing Stunts

The latest in pop-culture news, recaps, and reviews, plus close reads, profiles, interviews, and more from Vulture.com. Brand Logo no rest The Most Egregious Wicked Marketing Stunts Aren’t you sick of this yet? Photo: Giles Keyte/Universal Pictures   Did you know there’s an adaptation of Wicked coming out this month? Did you know it stars Cynthia Erivo and Ariana Grande as Elphaba and Glinda? Did you know these characters are often represented by the colors green and pink? Did you know there’s going to be a whole-ass second part coming out last year? Unless you’ve been on a silent retreat, you likely know that Wicked is out in theaters later this fall. You know this from seeing Erivo and Grande everywhere: sports events, magazine covers, and award shows. Or maybe you know this from walking around Target, where there are Wicked-related products as far as the eye can see. That Wicked is taking a page from Barbie’s “culture jacking” is testing the patience of everyone — from longtime skeptics of the musical (hi) to die-hard fans. Whether people get their butts in seats remains to be seen when the movie comes out on November 22, so for now, let’s digest some of the film’s most annoying and bizarre marketing ploys. read more Devour pop culture with us. to save over 40% on unlimited access to Vulture and everything New York. The Latest TV Recaps • Elsbeth: Sanctioned Mayhem • Disclaimer: Ghost of Absence • The Great British Baking Show: Pie in the Sky Learn more about RevenueStripe... Stories We Think You’ll Like Ben Mezrich’s Foolproof Formula for Succeeding in Hollywood How a gleefully unscrupulous hitmaker became one of the most bankable writers in the business. Heretic Actually Made Smell-O-Vision Work A onetime-only blueberry-scent-enhanced screening of the new A24 horror movie gave a failed movie gimmick renewed purpose. By James Grebey CBS Holiday Staple Rudolph the Red-Nosed Reindeer Is Flying Over to NBC Ho, ho, whoa! By Josef Adalian By Justin Curto Thanks for the Tears, Paul and Prue A heartbreaking Great British Baking Show decision underlines what an all-timer this season is. By Roxana Hadadi The 13 Best Movies and TV Shows to Watch This Weekend The end of daylight saving time means an extra hour for streaming. By Savannah Salazar Love Is Blind’s Nick Claims He Wasn’t the Only Man Discussing Women’s Looks Nick Dorka might’ve received the bulk of the heat at the reunion, but he thinks the other men could’ve taken “accountability” as well. By Laura Bradley Every Clint Eastwood–Directed Movie, Ranked Examining the 94-year-old director’s prolific and unpredictable career behind the camera. By Keith Phipps Christmas Queen Mariah Carey Wants You to Fear Her Bow down to Her Merry Majesty — or else. By Michael Savio 4 (More) Things I Never Want to See on TV Again, Courtesy of The Diplomat Kate still doesn’t know how to use a hair tie. By Roxana Hadadi Learn more about RevenueStripe... Vulture Games Today’s Crossword 3-Down, Four Letters: Like Dr. Evil and Jean-Luc Picard Photo-Illustration: Vulture; Photos: Everett Collection, Getty Images (John Kobal Foundation, Jason Mendez)   Today’s Cinematrix Can you name an Oscar-winning Jamie Foxx movie? A newsletter about the perpetual Hollywood awards race, for subscribers only. Sign up to get it every week. Get the Newsletter logo facebook logo instagram logo twitter logo   |   privacy notice   |   This email was sent to . Was this email forwarded to you? Sign up now to get this newsletter in your inbox. You received this email because you have a subscription to New York. Reach the right online audience with us For advertising information on email newsletters, please contact [email protected] Vox Media, LLC 1701 Rhode Island Ave NW, Washington, DC 20036 Copyright © 2024, All rights reserved