LIKE DENIM OR RED LIPSTICK
Negative sent this email to their subscribers on April 1, 2023.
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The experts on our team carefully craft our Cotton to feel like an every day extravagance.
The inspiration Cotton underwear can be pretty functional, but we wanted it to feel as luxurious as any other part of your closet.
We continuously push the envelope for the highest quality and comfort, so you can wear Cotton every day and know it'll last.
LAUREN SCHWAB, CO-FOUNDER
The fabric Our Cotton fibers are rare and superfine, which makes sourcing a supplier that can produce our fabric extremely hard to
find." MEGAN FENNESSY, DIRECTOR PRODUCT DEVELOPMENT AND PRODUCTION
The fit Our Cotton is the lightest we could find on the market: It's airy and breathable, super stretchy, and adapts to your body
so it never restricts you. HELEN TOZER, TECHNICAL DESIGN LEAD
The feel It's pared down: no logos, patterns, or extra embellishments. The simplicity and beautiful handfeel make it an
understated hero. SARAH HASAZI, HEAD OF MERCHANDISING
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