How AR guides Gen Zers' beauty shopping

Meta tests package deal for verified accounts | Customer tech needs guide Best Buy tactics, says CMO | Amazon calls 2023 Prime Day a record-breaker Created for [email protected] |  Web Version July 14, 2023 CONNECT WITH NRF   LinkedIn Facebook Twitter NRF SmartBrief WHAT'S NEXT NRE nnnnnnnnnnnnnnnnnnnn News to inspire tomorrow's retailSIGN UP ⋅   SHARE Top Story Meta tests package deal for verified accounts Meta is testing a new deal for its Meta Verified program that gives paying users a blue checkmark that can be used across Facebook and Instagram accounts. One perk of signing up for the Meta Verified program is access to customer support, writes Andrew Hutchinson. Full Story: Social Media Today (7/13)  LinkedIn Twitter Facebook Email NRF spotlight Customer tech needs guide Best Buy tactics, says CMO Best Buy is focusing on increased interaction with customers and evaluating audiences in terms of their technology needs rather than demographics, says chief marking officer Jennie Weber. Weber adds that choices such as whether to shop in stores or online can provide valuable insights. Learn more. LinkedIn Twitter Facebook Email LEARN MORE ABOUT NRF: Join NRF | Advocacy | Insights and Trends Events | Resources | NRF Foundation Company watch Amazon calls 2023 Prime Day a record-breaker Amazon calls 2023 Prime Day a record-breaker (Spencer Platt/Getty Images) Amazon says the first of its two-day annual Prime Sale event was the "single largest sales day in company history" and that this year was the "biggest Prime Day ever" with more than 375 million items sold, up from 300 million in 2022. Adobe estimates Amazon boosted sales by 6% year-over-year for the first day of the event and 6.4% on the second day for a collective total of $12.7 billion. Full Story: TechCrunch (tiered subscription model) (7/13)  LinkedIn Twitter Facebook Email How AR guides Gen Zers' beauty shopping Generation Z has developed its beauty shopping habits in tandem with the evolution of augmented reality, says Snapchat's Rajni Jacques. Social media content creators are Gen Z members' source "for the trends and how they implement them in their everyday lives," Jacques notes. Full Story: Glossy (tiered subscription model) (7/13)  LinkedIn Twitter Facebook Email Customer engagement Butterfinger, Kroger launch gaming tour Game Better with Butterfinger will stop at more than 400 Kroger stores through October. The national pop-up tour will feature games like Monster Supercross and give participants a chance to receive Butterfinger bars and merchandise. Full Story: Candy Industry (free registration) (7/12)  LinkedIn Twitter Facebook Email TruAudience expands Data Marketplace with digital media Digital out-of-home advertising, streaming video and audio and video games are now part of the TruAudience Data Marketplace, which began with a focus on connected TV. The service, from TransUnion and Magnite, uses non-cookie identifiers to measure audiences on media like game consoles, CTV devices and smart speakers. Full Story: MediaPost Communications (free registration) (7/12)  LinkedIn Twitter Facebook Email Trending Why A&F puts stock in social, influencer efforts Why A&F puts stock in social, influencer efforts (SOPA Images/Getty Images) Abercrombie & Fitch recorded "decade-high" first-quarter net sales amid recent efforts to reposition itself as more inclusive and diverse through extended sizing, products and advertising, including influencer efforts and social media highlighting store associates. A&F seeks creators that match its 25-to-29-years-old customer demographic, have an authentic affinity to the brand and work with minimal guidance, says Vice President of Marketing and Brand Strategy Megan Brophy. Full Story: Modern Retail (tiered subscription model) (7/13)  LinkedIn Twitter Facebook Email Emerging technology New AI tool helps marketers optimize online sales Albert AI is launching to help support the ties between offline marketing and online sales. AI calculates the performance of formats, headlines and other campaign variables based on ongoing learnings, provides recommendations, optimizes campaigns and delivers them at optimal times. Full Story: MediaPost Communications (free registration) (7/13)  LinkedIn Twitter Facebook Email NRF JOB BOARD   Logistics Training & Development Specialist BEALLS - Bradenton, Florida, United States   M&M'S Performance Marketing Manager MARS - Newark, New Jersey, United States   Senior Financial Analyst - Accounts Payable BURLINGTON STORES - Burlington, New Jersey, United States   Promotions Operations Specialist QURATE RETAIL GROUP - West Chester, Pennsylvania, United States   Team Leader, Housewares Sales CRATE & BARREL - Austin, Texas, United States   Coordinator, Visual Operations ASCENA RETAIL GROUP - York, New York, United States   Manager, Culinary Innovation SHAKE SHACK - New York, New York, United States View More Listings | Post a Job Who Said It? There is a point in every contest when sitting on the sidelines is not an option. Haruki Murakami or Dean Smith Check your answer here. 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