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May 24, 2024 |
May 24, 2024 |
OUR BEST INTEL
AllUS. adults Gen Z adults Millennials Gen Xers Baby boomers Democrats Independents Republicans White adults Hispanic adults Black
adults Adults of other races Shares who said whether they have made a purchase within the past month based on a brand’s commitment
to diversity and inclusion in its marketing < m 0 28% 45% 34% 26% k=Y 38% 24% 21% 25% 38% 43% 34%
BRANDS
CORPORATE ENGAGEMENT & THE 2024 U.S. ELECTION
America is barreling toward another highly polarizing presidential election while reeling from ongoing economic uncertainty and
internal flashpoints over foreign conflicts. Using research dating back to 2019, this report lays out what brands and business
leaders need to know about the political climate and how to engage on the country’s most pressing issues.
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GET THE DATA SETS BEHIND OUR ANALYSIS
Enterprise subscribers are able to tap into our ever-growing catalog of survey data with rich demographic detail, additional
survey questions, and historical trends.
CONTACT US
REPORTS
RETAIL & E-COMMERCE
2024 CONSUMER SHOPPING TRENDS
As inflation cools, shoppers have largely resumed more predictable shopping behaviors after years of tumult. In-store shopping
enjoyment is notably trending upward. DOWNLOAD NOW
TRAVEL & HOSPITALITY
WHAT EACH GENERATION WANTS ON VACATION
This report examines the attitudes, behaviors and expectations of travelers across all four major generations of consumers.
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