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Our Best Intel: Chart of the week

Morning Consult sent this email to their subscribers on November 1, 2024.

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November 01, 2024 | November 01, 2024 | OUR BEST INTEL Good afternoon,  Get a rundown of what’s published this week and what’s coming next below. But first: our chart of the week looks at parental preferences on remote work. CHART OF THE WEEK IN EXCHANGE FOR REMOTE WORK, MORE PARENTS THAN NOT WOULD ACCEPT SMALLER RAISES OR — FOR MOMS — NO PROMOTIONS Net share of U.S. adults who would likely accept the following in exchange for remote work capabilities, by parental status (percentage points) = Parents = Nonparents Smaller raises I No promotions 25 | o BT Smaller raises No promotions Lower pay = Female parents = Male parents Working parents place a high value on maximizing their earnings, but they also put a premium on flexibility. Compared to nonparents, workers with kids are more likely to say they would accept smaller raises and no promotions in exchange for the ability to work remotely - but were slightly less willing to accept a pay cut. Views among parents differ slightly by gender. On net, more working moms — who more often are viewed as the "default parent" — said they'd be willing to forgo the opportunity for promotions in exchange for remote work capability than said they wouldn't. Male parents had the opposite result. Download the full report on gender divides in the U.S. workforce WEEKLY ROUNDUP The Economic Outlook for the Holidays: Easing inflation, rate cuts and an economy potentially poised to achieve a “soft landing” could be a helper for strong spending this holiday season. But downside risks like a cooling labor market and deteriorating finances for low-income, and to a lesser extent middle-income, households could weigh on consumers’ purchasing behavior. U.S. Worker Gender Divide: Inequality Widens For Moms and Dads: Men continue to report better labor outcomes than women, and workers of both genders are noticing the gap: Employed adults say men are more likely to be respected, given raises and promoted than women. Baby Boomers, Not Gen Z, are the Most Environmentally-Friendly Generation: Baby boomers are more environmentally-minded than any other generation. They’re the only generation that’s  over-represented in the environmentally-minded audience profile. Nearly 2 in 5 (39%) environmentally-minded consumers are baby boomers, but they make up 28% of the general population.  UMich Transition to Online Surveys Breaks Time Series, Challenging Interpretation: Morning Consult now offers a longer continuous consumer sentiment time series than the University of Michigan How Overtourism Concerns Are Influencing Travel Decisions: More than half of frequent leisure travelers say they have avoided a destination because it’s overcrowded with tourists. U.S. Jobs and Labor Tracker: In line with many forecasts, we expect no change to the unemployment rate, which will be released on Friday November 1st.  Morning Consult's data showed that in the first half of October, the unemployment index moved sideways.  How Overtourism Concerns Are Influencing Travel Decisions: Baby boomers are most concerned about impacts of overtourism, but young people are more likely to actually avoid overcrowded spots. COMING NEXT WEEK We do our best to provide a glimpse of what’s coming up each week. But events can change and certain planned items might shift as a result. Here’s what we’re planning on publishing: 1. U.S. Politics: Before Election Day, join our analysts on Monday for their final pre-election webinar. Register here. 2. Travel & Hospitality: How can airlines improve customer satisfaction 3. Economics: New consumer spending data This email may be considered an advertising or promotional message and was sent to [email protected] because you subscribed to our email list or signed up for one of our products Morning Consult | 1025 F Street NW, Suite 800, Washington, DC 20004
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