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V MORNING CONSULT
iy Forocass
How Financial Services Should Plan for 2024
Despite banking crises, crypto turmoil and uncertainty surrounding the trajectory of the U.S. economy, consumers’ financial habits
are consistent. High trust in and satisfaction with financial services providers, paired with low interest in opening new
accounts, have created stability. But this could easily turn into stagnation. So as Gen Z comes of age and millennials’ debts come
due, providers must lean on digital innovation for growth. Our latest State of Consumer Banking and Payments report gives
financial service leaders takeaways and recommendations for planning 2024, including
* Advice on catering to younger generations, like millennials and Gen Zers
* Opportunities to serve BNPL users while their financial well-being is tenuous
* How financial well-being is differing in markets across the globe
* What to prioritize in the cryptocurrency space
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NING C NG CONSIL
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