TENB TECH | ENTERTAINMENT | NEWS | BUSINESS TOP TEN August 14, 2024 THE BOUTIQUE ALLIANCE: EXPANDED SERVICES, CLIENT FOCUSED, AI DRIVEN The media and entertainment industry sits at the dawn of an unprecedented era of transformation, powered by the explosive growth of artificial intelligence (AI) in all aspects of content creation and distribution, resulting in a seemingly endless amount of content viewable on a multitude of platforms. Smaller M&E service providers are thus presented with opportunities and challenges, finding themselves at a crossroads where the path forward requires growth while retaining the essence of their boutique nature. One solution lies in collaboration. Read Full Story WIPRO, GOOGLE CLOUD PARTNERSHIP TO SCALE ENTERPRISE AI Building on the two organizations’ existing partnership, the move is set to enhance Wipro’s capabilities across multiple fronts, with a particular focus on leveraging Google Cloud’s Vertex AI and Gemini models. Read Full Story MPI MEDIA GROUP SELECTS WHIP MEDIA’S FASTRACK PLATFORM TO DRIVE GROWTH Whip Media announced that MPI Media Group will utilize Whip Media’s FASTrack platform for real-time performance data on digital content. Read Full Story PWC: UK ENTERTAINMENT AND MEDIA MARKET ON TRACK TO BECOME LARGEST IN EUROPE A new report from PwC forecasts the UK will overtake Germany to become the largest entertainment and media market in Europe from next year. Read Full Story GOOGLE’S LIVE DEMO OF GEMINI RAMPS UP PRESSURE ON APPLE AS AI REACHES SMARTPHONE USERS During Google’s Pixel phone launch on Tuesday, a product director named David Citron took the stage to show off the mobile capabilities of the company’s new AI assistant, Gemini. Things got awkward right after the presenter told the audience, “all the demos today are live, by the way.” Read Full Story STUDY: SMART TVS’ GROWING INFLUENCE ON VIEWING HABITS Research shows that more and more smart TV owners are converting from cable to the modern app-centric viewing experience. Read Full Story SOON, SOFTWARE ENGINEERING WOULD BE ALL ABOUT MANAGING AI CODING AGENTS Stakeholders are worried about the future of software engineering and everyone is busy making predictions. While some claim that most coding jobs will cease to exist, others say that there will be an abundance of software engineers in the future. Read Full Story ADIDAS LAUNCHES EXCLUSIVE DOODLES APPAREL ALONGSIDE PHARRELL SONG Sportswear giant Adidas has teamed up with Ethereum NFT collection Doodles to sell virtual swag packs that could let buyers claim exclusive physical apparel. Read Full Story ADLAND TAKES NOTES FROM SWIFTIES AND OTHER SUPERFANS Enormous fandoms with terrifyingly vast lore are getting even deeper and rapidly multiplying with the help of speedy algorithms. Read Full Story HOW GENERATIVE AI MUSIC STARTUPS ARE REDEFINING THE CREATIVE PROCESS Generative AI music companies are redefining the creative process by seamlessly integrating advanced technology into entertainment platforms and visual design software, delivering time-saving, streamlined, and enhanced experiences. Read Full Story TENB TECH | ENTERTAINMENT | NEWS | BUSIN Sent to your inbox every weekday, our free briefing keeps you updated on the latest news and analysis at the intersection of tech, media and entertainment. If you would like to submit a press release, you can reach our team at [email protected]. Content by Jeff Hyatt and Chris Tribbey Contact Us Copyright © 2024 TENB, All rights reserved. You are receiving this email because you opted in to receive email communications from TENB Newsletters. Where to find us: TENB 501 E Kennedy Blvd Suite 1400 Tampa, FL 33602 Add us to your address book Changed your mind? You can at any time.