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MediaDailyNews: Hudson MX Wraps Suitor Pitches, Sale Expected Soon...Most AI-Centric Holding Cos...

MediaPost sent this email to their subscribers on May 3, 2024.

Friday, May 3, 2024 Hudson MX Completes Pitches To Suitors, Sale Expected Soon, and more.
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Hudson MX Completes Pitches To Suitors, Sale Expected Soon
by Joe Mandese
Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
by Joe Mandese
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COMMENTARY
AI-Centricity: Our 'First Annual' Report
by Joe Mandese
SPONSOR CONTENT FROM PLANNING & BUYING INSIDER SUMMIT
Top Media Planners & Buyers Head to Austin
Peloton Meltdown Continues: CEO Out, Another 15% Jobs Cut
by Sarah Mahoney
Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
by Colin Kirkland
COMMENTARY
What A Fan Wants? The End Of 'What A Pro Wants'
by Barbara Lippert, Columnist
SPONSOR CONTENT FROM DOOH Insider Summit
Digital-Out-Of-Home Insider Summit Returns!
Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
by Colin Kirkland
Conde Nast Increases Its Video Programming With New Series, Franchises
by Ray Schultz
COMMENTARY
Their Mother's A Mystery In Tale Of Two Sisters On 'Masterpiece'
by Adam Buckman, Featured Columnist
COMMENTARY
Predicting The Future Will Matter More In CTV Ads Than Optimizing In Real Time
by Dave Morgan, Featured Contributor
Ulta Pivots To Mental Health, Teens
by Sarah Mahoney
New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
by Wayne Friedman
Kochava And FTC Appear Open To Settling Privacy Battle
by Wendy Davis
Court Won't Revisit Instagram Victory Over Photographers
by Wendy Davis
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Advertisement MediaPost  |  Share » MediaDailyNews Friday, May 3, 2024 Today's Sponsor: Hudson MX Completes Pitches To Suitors, Sale Expected Soon by Joe Mandese Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led by Omnicom, which previously pledged to assist ... Read the whole story Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool by Joe Mandese The announcement during its NewFront presentation today also included a new "Reminder ads on Instagram" advertising format. Read the whole story Advertisement COMMENTARY AI-Centricity: Our 'First Annual' Report by Joe Mandese Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and ... Read the whole story SPONSOR CONTENT FROM PLANNING & BUYING INSIDER SUMMIT Top Media Planners & Buyers Head to Austin At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways. Click for more Peloton Meltdown Continues: CEO Out, Another 15% Jobs Cut by Sarah Mahoney Barry McCarthy is leaving the company amid more losses. Read the whole story Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event by Colin Kirkland Spotify highlighted its video ad opportunities at its first NewFront event, and Head of Sales Ann Piper and Global Creative Director Kay Hsu discussed ... Read the whole story COMMENTARY What A Fan Wants? The End Of 'What A Pro Wants' by Barbara Lippert, Columnist An AT&T ad in heavy rotation during NBA playoff games spawned intense hatred on social media this week. Read the whole story SPONSOR CONTENT FROM DOOH Insider Summit Digital-Out-Of-Home Insider Summit Returns! At the MediaPost Digital Out-of-Home Insider Summit we do more than a drive-by of the DOOH landscape. From media mapping to targeting, dynamic creative to measurement, the early-in brands and media planners will share what they have learned, and what they expect from a future where any IRL surface can be connected and messaged. Click for more Snap Forges Brand-Creator Partnerships With CreatorIQ Integration by Colin Kirkland Snapchat has partnered with creator marketing platform CreatorIQ to help brands discover Snap creators, manage partnerships and measure results on the CreatorIQ platform. Read the whole story Conde Nast Increases Its Video Programming With New Series, Franchises by Ray Schultz Video drove 20 billion views last year, the publisher says. Read the whole story COMMENTARY Their Mother's A Mystery In Tale Of Two Sisters On 'Masterpiece' by Adam Buckman, Featured Columnist With a brand name like "Masterpiece," expectations are high when new shows imported from the U.K. arrive in America on PBS. Read the whole story COMMENTARY Predicting The Future Will Matter More In CTV Ads Than Optimizing In Real Time by Dave Morgan, Featured Contributor While CTV advertising will be digitally (programmatically) planned, sold, measured and optimized, the real-time-bidded and optimized component will shrink, not grow. Read the whole story Ulta Pivots To Mental Health, Teens by Sarah Mahoney The beauty retailer plans to give $3 million to nonprofits. Read the whole story New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst by Wayne Friedman Adding NBCU into the NBA live, linear TV networks lineup could mean a 15-20% reduction in total ad dollars for Disney and Warner Bros., ... Read the whole story Kochava And FTC Appear Open To Settling Privacy Battle by Wendy Davis In a joint motion filed this week, Kochava and the FTC told U.S. District Court Judge B. Lynn Winmill that extending a pre-trial deadline ... Read the whole story Court Won't Revisit Instagram Victory Over Photographers by Wendy Davis A federal appellate court has denied photographers' request for a new hearing in a battle over an Instagram tool that allows news sites to ... Read the whole story Advertisement Targeted National Reach Trusted, Measured, Proven ITN Network Solutions Learn More Advertisement © 2024 MediaPost Communications, 145 Pipers Hill Road, Wilton, CT 06897 You are receiving this newsletter at [email protected] as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit. If you'd rather not receive this newsletter in the future you may opt-out here. All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.  
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