Media Insider: 5 Topics Certain To Be Talked About In Cannes Next Week

Advertisement MediaPost  |  Share » Media Insider Medialnsider Thursday, June 13, 2024 Today's Sponsor: 5 Topics Certain To Be Talked About In Cannes Next Week by Dave Morgan, Featured Contributor From Michael Kassan to the new Big Three of the TV screen to Terry Kawaja's parody video, things will be hopping. Read the whole story The Foundational Shift In Digital Media Is Finally Here by Cory Treffiletti, Featured Contributor SEO will becomes a science about building knowledge bases rather than beautiful web sites, and Google must find a way to counteract the drop in paid search. Read the whole story Advertisement My Mind Is Meandering by Gord Hotchkiss, Featured Contributor Thirty-seven years ago, when I first drove into the valley I now call home, I said to myself, "Now, this is a place for meandering!" Read the whole story SPONSOR CONTENT FROM BRAND INSIDER SUMMIT RETAIL Join Top Retail Marketers in Lake Tahoe At MediaPost's Retail Brand Insider Summit we challenge retail marketing execs to share how they're managing their multichannel mix. How are they ensuring that they're talking with consumers on the right channel and in the right way. Does the "reaching everyone everywhere" strategy still play or are they instead opting to be more efficient by focusing on their ideal customers' preferred channels and meeting them there? Click for more Is Free Too Expensive In A Digital World? by Steven Rosenbaum, Featured Contributor You might be trading your privacy and your deeply held beliefs for a service you'd rather be paying for. Read the whole story Expect Video Audiences To Be Harder -- And More Expensive -- To Reach by Maarten Albarda, Featured Contributor As more viewers opt out of advertising and platforms restrict breaks, there is less inventory to sell/buy, which means only one thing for the cost of the airtime. Read the whole story Advertisement © 2024 MediaPost Communications, 145 Pipers Hill Road, Wilton, CT 06897 You are receiving this newsletter at [email protected] as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit. If you'd rather not receive this newsletter in the future you may opt-out here. All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.