Email Insider: Adobe, Movable Ink Team Up, Looking To Drive Personalization With Every Send

Advertisement MediaPost  |  Share » Email Insider Tuesday, October 1, 2024 Today's Sponsor: Adobe, Movable Ink Team Up, Looking To Drive Personalization With Every Send by Ray Schultz, Columnist Movable Ink is adding Adobe Journey Optimizer to its Da Vinci portfolio, to help marketers streamline creation of high-volume campaigns. Read the whole story Gmail Rail: Google Wallet Can Now Import Train Tickets by Ray Schultz, Columnist Google has a new feature that allows users to add train tickets to the Android app. Read the whole story Advertisement Email Trails: Brands Are Ignoring It While They Focus On Search, Social Media by Ray Schultz, Columnist Ryan Phelan argues that investment in email is slipping as brands go for shiny new objects. Read the whole story SPONSOR CONTENT FROM ACCELERATION Recipe for Resilience: Powering Long-Term Marketing Capability with 1P Data & Google Cloud Join Alexandra Reid, Director, Partnerships at Acceleration, Nick Albertini, CTO at Acceleration, Brian Mills, Director, Enterprise AI at Google Cloud, Jessica Hsia, Head of Industry at Google Marketing Platform, and Lauren Lavin, Executive Director, NA Commerce Lead at GroupM on 10/16 at 1pm EST as they discuss Powering Long-Term Marketing Capability with Unique Data and Google Cloud. Click for more Putting The Customer On The Map: How Brands Track The Journey by Ray Schultz, Columnist Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness of CX efforts, CX Network reports. Read the whole story Give Me BIMI: Gmail Allows Brands To Place Logos In Emails - With No Trademark by Ray Schultz, Columnist New CMC certificates will allow smaller brands without a trademark to leverage BIMI. Read the whole story Advertisement © 2024 MediaPost Communications, 145 Pipers Hill Road, Wilton, CT 06897 You are receiving this newsletter at [email protected] as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit. If you'd rather not receive this newsletter in the future you may opt-out here. All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.