Brand Insider Podcast: Nekter Juice Bar Partners with Golden Bachelorette for New Fall Flavors

Advertisement Friday, Sept. 20, 2024  |  Share » Brand Insider Podcast Episode 137: Nekter Juice Bar Partners with Golden Bachelorette for New Fall Flavors “People are wanting more than just food when they go to a restaurant. They want to support a cause, or they want something Instagrammable or memorable. They're looking for these experiences, and it's our job as marketers to give those to them.” You know it's fall when a barrage of pumpkin spice products starts hitting the shelves. From candles to cupcakes, beverages to body scrubs, you can find the flavor everywhere. So, what do brands do when they need to step outside the sea of sameness? Zig when others zag. That's what Nekter Juice Bar did when they teamed up with ABC's The Golden Bachelorette, swapping PSL for golden apples and cinnamon for their fall season's LTOs. EPISODE: 137 Jon Asher, CMO, Nekter Juice Bar Interviewed by Erin Everhart, Senior Director of Event Programming, MediaPost Advertisement © 2024 MediaPost Communications, 145 Pipers Hill Road, Wilton, CT 06897 You are receiving this newsletter at [email protected] as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit. If you'd rather not receive this newsletter in the future you may opt-out here. All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.