The Wonder of Play from our CEO
Mastermind Toys sent this email to their subscribers on December 19, 2022.
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The Wonder of Play from our CEO, Sarah Jordan 0 mastermmd 2JOYS.
We've also given back to communities, from St.John's to Victoria, and as we've grown to 68 stores, so has our potential for
impact. This year, we created our Play to Give program, where we partner with Canadian organizations who are working to remove the
barriers in kids' livesbecause we believe that play should be kids' work! As part of this program, we welcomed our new Play to
Give Bear and Moose to our Made by Mastermind Toys collection. Available all year long, for every Bear or Moose sold, we're
donating a portion of the proceeds to the purchasers local childrens hospital foundation,in partnership with Canadas Childrens
Hospital Foundations. Through all our Play to Give programs, we've donated over $550,000 of cash donations, toys, and gift cards
to our partners in 2022, including: ERGTTORN cavaons Scbge 4 - TOYS PR v e CHILDREN'S Cenade R HOSPITAL 7 Y, FOUNDATIONS iy untgln
Together, we're helping more kids experience the benefits of play. If you've made a donation or selected one of our Play to Give
toys or books this year, thank you for your support.
As we wrap up the year and put a bow on another holiday season, a big thank you to our Play Experts in stores, in our Warehouse,
and at our Play HQ,who bring the power of play to more Canadians every day. Our Play Experts are passionate about our purpose to
inspire generations of lifelong learners through the power of play. am often told stories from our customers about how their local
Mastermind Toys store has been their familys weekend destination for generations because of the experiences our Play Experts
create. Please continue to share your stories and feedback,and encourage you to reach out to me directly at
[email protected]. From all of us at Mastermind Toys, we wish you a wonder-filled holiday season. q Happy Holidays! From
the Mastermind Toys family
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Check off all your wishlists with our 2022 Holiday Play Guide!
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