Leveraging AI to create better content
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Hi marketmuse,
The customer journey is really simple... said no content marketer, ever.
But fear not, my friends. You can create content with the right intent across every part of the buyer journey.
And you can get it done without pulling your hair out in frustration.
Last week, MarketMuse co-founder and Chief Strategy Officer Jeff Coyle sat down with Kim Scoppetta, Sr Director of Content, Neil
Patel's agency (NP Digital) to talk about leveraging AI and NLP.
From understanding the customer and the client’s sales funnel to creating content briefs and blog outlines, they shared valuable
tips on how to create quality content.
As Kim explains, AI is “actually allowing them [writers] to focus more time on the strategic part of it.”
While it’s no easy button, used responsibly, AI can help you create better content, faster. It’s like a supercharger for a
well-oiled content engine.
See the recap for tips on how to create the process and structure for building successful content teams.
Happy strategizing,
Stephen Jeske
Sr Content Strategist, MarketMuse
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