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Leveraging AI to create better content

MarketMuse sent this email to their subscribers on March 27, 2023.

i MarketMuse " v e -ues

Hi marketmuse,

The customer journey is really simple... said no content marketer, ever.

But fear not, my friends. You can create content with the right intent across every part of the buyer journey.

And you can get it done without pulling your hair out in frustration.

Last week, MarketMuse co-founder and Chief Strategy Officer Jeff Coyle sat down with Kim Scoppetta, Sr Director of Content, Neil Patel's agency (NP Digital) to talk about leveraging AI and NLP.

From understanding the customer and the client’s sales funnel to creating content briefs and blog outlines, they shared valuable tips on how to create quality content.

As Kim explains, AI is “actually allowing them [writers] to focus more time on the strategic part of it.”

While it’s no easy button, used responsibly, AI can help you create better content, faster. It’s like a supercharger for a well-oiled content engine.

See the recap for tips on how to create the process and structure for building successful content teams.


Happy strategizing,

Stephen Jeske
Sr Content Strategist, MarketMuse

INDUSTRY MUSINGS

How to create AI writing prompts for any marketing task →
Writer
This guide will provide you with the knowledge and skills you need to become your company’s expert on using generative AI for marketing content creation.


Unlocking the Power of Demand Generation: The Key to Launching Your Customer’s Journey →
The Content Advisory
If you tell someone something about you, they’ll probably forget. If you teach someone something about you, they may remember. But if you inspire someone enough for them to want to be part of your journey, they will always learn.


How 8032 Marketers Are Spending Their Money in 2023  
Neil Patel
They asked marketers are doing and also find out the “why” behind their decisions.

eCommerce Content Maturity Model 
 
This Maturity Model is a way for eCommerce providers to improve the quality and value of their content. It starts with a simple category page and over a number of steps, evolves into a rich experience that fully reflects the buyer journey.


50% off Ubersuggest →
Neil Patel
Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.

b - A MarketMuse CONTENT o SEO FOR REVENUE: GROW with Jeff Coyle and Dale Bertrand
 
MarketMuse

Copyright © 2023 MarketMuse, All rights reserved.
77 Sleeper Street, One Seaport Square, Boston, MA 02210



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Text-only version of this email

i MarketMuse " v e -ues Hi marketmuse, The customer journey is really simple... said no content marketer, ever. But fear not, my friends. You can create content with the right intent across every part of the buyer journey. And you can get it done without pulling your hair out in frustration. Last week, MarketMuse co-founder and Chief Strategy Officer Jeff Coyle sat down with Kim Scoppetta, Sr Director of Content, Neil Patel's agency (NP Digital) to talk about leveraging AI and NLP. From understanding the customer and the client’s sales funnel to creating content briefs and blog outlines, they shared valuable tips on how to create quality content. As Kim explains, AI is “actually allowing them [writers] to focus more time on the strategic part of it.” While it’s no easy button, used responsibly, AI can help you create better content, faster. It’s like a supercharger for a well-oiled content engine. See the recap for tips on how to create the process and structure for building successful content teams. Happy strategizing, Stephen Jeske Sr Content Strategist, MarketMuse INDUSTRY MUSINGS How to create AI writing prompts for any marketing task → Writer This guide will provide you with the knowledge and skills you need to become your company’s expert on using generative AI for marketing content creation. Unlocking the Power of Demand Generation: The Key to Launching Your Customer’s Journey → The Content Advisory If you tell someone something about you, they’ll probably forget. If you teach someone something about you, they may remember. But if you inspire someone enough for them to want to be part of your journey, they will always learn. How 8032 Marketers Are Spending Their Money in 2023 →  Neil Patel They asked marketers are doing and also find out the “why” behind their decisions. eCommerce Content Maturity Model →  This Maturity Model is a way for eCommerce providers to improve the quality and value of their content. It starts with a simple category page and over a number of steps, evolves into a rich experience that fully reflects the buyer journey. 50% off Ubersuggest → Neil Patel Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started. b - A MarketMuse CONTENT o SEO FOR REVENUE: GROW with Jeff Coyle and Dale Bertrand   MarketMuse Copyright © 2023 MarketMuse, All rights reserved. 77 Sleeper Street, One Seaport Square, Boston, MA 02210 Contact Us |
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