Issue 86: TikTok surging + brewing up subscriptions

Littledata Newsletter Littledata Littledata News Issue #86 Welcome to this week's edition of Littledata News. Our bi-weekly dose of ecommerce and data.  In this week’s edition of Littledata News, we will touch on:  * Are you on TikTok? You should be. * Partner Spotlight ft. Smile.io * New articles and posts you don’t want to miss! * Brand highlight, Origin Coffee—brewing up subscriptions * Track sales and marketing data through the funnel ✨ You can always scroll to the bottom for a nifty ai summary Number of TikTok users worldwide from 2020 to 2025 in millions 1000 e 200 201 022 20020 20000 s adsitonsl nformtion Are you on TikTok? You should be. TikTok is becoming an increasingly popular channel for users and advertisers. According to Statista by 2025 TikTok will be closing in on 1 billion users globally. With the introduction of TikTok Shopping brands will be looking to get the most out of their existing audiences and buyers.   Our team recently dropped a new connection offering advertisers and ecommerce managers a direct connection from their Shopify store to TikTok. We anticipate that the take-up will be slow like what we’ve seen with Facebook CAPI. That is because most brands are not willing to test or change their strategy while running campaigns or simply don’t know there is an automated solution for this problem.  Another gauge is ad revenue which has been forecasted to surpass $23 billion by 2024. This should be a signal to all marketers that TikTok is no longer a channel to experiment with—the competition is heating up—start plotting your campaigns now if you haven’t already. Learn More 525 off 2500 points Celebrate a birthday 1000 points 🔦Partner Spotlight ft. Smile.io Smile.io is a loyalty and referral app for ecommerce brands. They power 100,000 merchants across multiple industries in ecommerce. We love that Smile makes using engagement tools like points, referrals, and VIP tiers for your best customers easier! We know that retention is a major focus for many brands. Trying out a tool like Smile could be a good step in the right direction for engaging your new customers ongoing and increasing LTV.  Learn More 📚Articles worth reading Hand picked for you: Why does shop app appear as a referral source in Google Analytics? Google Analytics 4 New Audience Reports Troubleshooting (not set) in Google Analytics 4 Ecommerce reports to get the most out of your ecommerce tracking in GA4 Tracking the whole customer journey Track sales and marketing data through the funnel With new sales channels and tools being added daily how can brands stay ahead of the data curve? Without Littledata you are likely experiencing incomplete sales and marketing data, shown in the above illustration.  It’s tempting to grab and use the analytics available in your ecommerce platform but without server-side tracking or deep integrations with tools like upsell, engagement, or subscription apps, etc., natively reported analytics can often miss the mark. Without data collection and tracking at each stage you could be missing out on key event data that can help your team make more informed decisions. Or build better audiences in the destinations you use like Facebook Ads, TikTok, Pinterest, or Google Ads. Learn more Image Brand Highlight, Origin Coffee—brewing up subscriptions.  Origin Coffee is a UK-based company with six charming physical locations, renowned for its sustainability efforts and awards, including the 2020 UK Cup Tasters Championship and the Queen's Award.  Holding a Certified B Corporation status further emphasizes their commitment to giving back. Managing various sales channels, including an online presence on Shopify, demands dedication similar to crafting the perfect latte.  Despite remarkable online growth, Origin Coffee prioritizes offering top-notch experiences to customers both online and in-store, following their "farm to cup" philosophy. Read Case Study Are you a Littledata Customer and want to share your brand story? Let us know!  ☀️What's on the horizon GA4 AMA LIVE with Littledata and Sweet Analytics Connections with the tools you already use Wrapping it up - AI Summary Littledata News' bi-weekly newsletter highlights the importance of TikTok for ecommerce and advertising, Smile.io's loyalty and referral app, and the benefits of tracking sales and marketing data through the funnel. Littledata features Origin Coffee's growth in subscribers, and the newsletter includes articles worth reading and upcoming events. Until next time, Blake and the Littledata Crew Try the free GA4 Conversions Checker by Littledata Stay up-to-date with current activities and future events by following us on your favorite social media channels. Registered Address: Oxford House, Oxford Street, Newbury, RG14 1JB Facebook Twitter Instagram Youtube Changed your mind?