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Necessity and inspiration spawned the creation of Juvia’s Place. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer, makeup that offered colors that weren’t muted against her rich skin color.

Our customers are BOLD. They’re different. They’re the outsiders on the inside. Our customers are the rebels, rulers and queens who express themselves through next-level beauty, where only the finest formulas and most-pigmented shades will do. The Tribe is where we celebrate our customers that come to us from all walks of life. Tag us in your beauty creation, product review or selfie with #JuviasPlace to be featured on The Tribe.