What’s the converged TV disconnect?

The Converged TV Disconnect NEW INNOVID RESEARCH ON FIGHTING THE CONVERGED TV DISCONNECT  60.3% of advertisers say their optimization efforts are falling short, according to Innovid’s new research. This and other findings are in our new infographic, “The Converged TV Disconnect.” Our research showed that advertisers are measuring their campaigns far more frequently than they are optimizing. That’s the converged TV disconnect. A key reason it exists may be that 62.6% of advertisers are measuring on one platform and optimizing on another.  View the infographic to see how Innovid bridges the gap between measurement and optimization—and to see how our measurement insights lead to action, and that action leads to results. Download Now Facebook LinkedIn Twitter Instagram Innovid, 30 Irving Place, 12th Floor, New York, NY 10003, United States, (212) 966-7555