Report: Reach New Consumers with Converged TV

Innovid sent this email to their subscribers on March 2, 2023.

INNOVID The Future of Converged TV Adapting the video mix to reach engage with audiences where they are T

Adapt video mix, measurement, and creatives for converged TV!

In the world of converged TV, advertisers have two choices: 1) get lost in the perceived complexities of fragmentation, or 2) leverage this multi-faceted, cross-platform ecosystem to impactfully reach and engage with audiences “where they are.”

Innovid partnered with Ascendant Network to survey senior-level marketers to understand how their media and creative strategies have evolved now that audiences are dispersed across time, platforms, and screens.

Download the Report: The Future of Converged TV

With technology and data available to “connect the dots” across linear, CTV, and digital video, the report uncovers how advertisers have changed their mix, measurement, and creative strategies. Findings include:

80% buy converged TV media through one centralized team
While a holistic view of converged TV is still needed for many, almost half of respondents have aligned KPIs across linear, CTV, and digital video, with online outcomes (86%), offline outcomes (57%), and incremental reach (43%) leading the charge
Personalization at scale is a higher creative priority for 2023 for 48%, followed by interactivity at scale at 35%

Download the Report

Text-only version of this email

INNOVID The Future of Converged TV Adapting the video mix to reach engage with audiences where they are T ADAPT VIDEO MIX, MEASUREMENT, AND CREATIVES FOR CONVERGED TV! In the world of converged TV, advertisers have two choices: 1) get lost in the perceived complexities of fragmentation, or 2) leverage this multi-faceted, cross-platform ecosystem to impactfully reach and engage with audiences “where they are.” Innovid partnered with Ascendant Network to survey senior-level marketers to understand how their media and creative strategies have evolved now that audiences are dispersed across time, platforms, and screens. Download the Report: The Future of Converged TV With technology and data available to “connect the dots” across linear, CTV, and digital video, the report uncovers how advertisers have changed their mix, measurement, and creative strategies. Findings include: * 80% buy converged TV media through one centralized team * While a holistic view of converged TV is still needed for many, almost half of respondents have aligned KPIs across linear, CTV, and digital video, with online outcomes (86%), offline outcomes (57%), and incremental reach (43%) leading the charge * Personalization at scale is a higher creative priority for 2023 for 48%, followed by interactivity at scale at 35% Download the Report Facebook LinkedIn Twitter Instagram Innovid, 30 Irving Place, 12th Floor, New York, NY 10003, United States, (212) 966-7555

Show all