Innovid Insider The Converged TV Disconnect [INFOGRAPHIC] THE CONVERGED TV DISCONNECT: BRIDGING THE GAP BETWEEN TV MEASUREMENT INSIGHTS & RESULTS There’s a converged TV disconnect. Innovid’s recent survey of 250+ brands and agencies found that there is a significant gap between ad measurement and ad optimization — and it’s hindering campaign performance and ROI. It’s time to fight the disconnect! Learn how to bridge the gap between insights and activation with our new infographic.  Download Now Krista Panoff [VIDEO] KRISTA PANOFF ON SELL-SIDE MEASUREMENT: “MAKE EVERY IMPRESSION COUNT” Networks and publishers are using converged TV measurement and advanced creative technology to win, retain, and grow advertiser budgets — proving the value of their inventory and driving revenue. Take five to learn why it pays to lean into measurement and personalization at scale in this Beet.TV exclusive with Innovid’s Krista Panoff. Watch Video > Paramount ANZ PARAMOUNT ANZ EXPANDS INTERACTIVE ADS FOR CTV  Congratulations to Paramount Australia & New Zealand on the launch of three new interactive CTV ad experiences! We're honored to work with partners making immersive, engaging ad experiences accessible to marketers and consumers alike. Check out the new offerings (hello, scrollable galleries!) in the AdNews article below. Read Here > Mars’ Ron Amram Talks Measurement, Continuous Learning, & a Data Triumvirate [VIDEO] MARS’ RON AMRAM TALKS MEASUREMENT, CONTINUOUS LEARNING, & A DATA TRIUMVIRATE At last month’s Innovid x Beet.TV executive dinner in New York, Ron Amram, Mars’ Senior Director of Global Media, discussed the importance of understanding the performance of converged TV campaigns and the need to leverage data-backed insights to continuously improve efficiency and effectiveness. He also shared how his team works with three waves of data to measure global campaigns at a granular level – spanning campaign, program/platform, and executional levels.  Give It a Watch > Future of TV Advertising Measurement INNOVID’S CONTINUED FOCUS ON THE FUTURE OF TV ADVERTISING MEASUREMENT As the industry continues to evolve, we believe the future of TV will be 100% digitally delivered. To succeed in this future, brands, agencies, and publishers need a partner native to streaming that can help them deliver better advertising experiences that consumers love. Innovid is purpose-built for this future with ad delivery, advanced creative, and measurement solutions that drive more than insights, they drive results. See Message from Innovid's CCO > Innovid in Market INNOVID IN MARKET Innovid is gearing up for a very busy events season this fall, with events across the globe! Check out where we’ll be, reach out to meet up, and stay tuned for more details on upcoming events:: * Oct. 3-4: AdAge Media Summit * Oct. 5: Brand Innovator’s Marketing Innovation Regional Summit - NYC * Oct. 10-11: CIMM Summit NY * Oct. 11-12: Future of Media UK * Oct. 16-19: Advertising Week New York * Oct. 24-23: ANA’s Masters of Marketing * Nov. 1: Brand Innovator’s Marketing Innovation Regional Summit - Boston * Dec. 5-6: Future of TV Advertising Global WANT TO MEET WITH THE INNOVID TEAM? Contact Us Facebook LinkedIn Twitter Instagram Innovid, 30 Irving Place, 12th Floor, New York, NY 10003, United States, (212) 966-7555