Innovid Insider | June 2023 INNOWIDINSIDER June 2023 Auto Benchmarks Report [NEW REPORT] SHIFTING GEARS: AUTOMOTIVE CTV & CREATIVE INSIGHTS Rev your engines, Auto brands: At 68%, CTV holds the greatest share of video impressions among advertisers. Download Innovid’s global insights report – which analyzes over 30 billion video ad impressions across CTV, mobile, and desktop – to uncover how Auto advertisers are reaching, engaging, and “driving” action among fragmented viewers today. Stats on CTV growth, advanced creative formats that fast-track consumers through the purchase funnel, and cross-platform measurement included. Vroom, vroom. Get the Insights NI OFFICIAL PARTNER ET P Ry o CANNES LIONS 2023: MEET US AT THE INNO-CABANA FOR COCKTAILS, CORNHOLE & CONVERGED TV It’s always happy hour when you have one platform to deliver, personalize, and measure your cross-platform video campaigns. Friends attending Cannes Lions – come experience the future of TV advertising at the Innovid Croisette Cabana. We’re serving bevs, vibes, Wi-Fi, AC, and insights all week. Pop by, or use the link below to schedule a time to meet with one of our magnifique execs. Visit Us > u Webinan WHAT DO ADVERTISERS AND THE NFL HAVE IN COMMON? (BESIDES THIS AWESOME WEBINAR …) There’s never an off-season, baby. Hear from Innovid, the NFL, and Ascendant Network to learn how converged TV advertisers are leveraging data, technology, and good-old innovative thinking to reach and engage audiences across platforms and screens today. Access the webinar anytime, on-demand, and build your winning advertising strategy ahead of the next big game. Play Now > CMI Case Study [CASE STUDY] PHARMA ADVERTISER SPEEDS TO MARKET WITH INNOVID’S HYBRID AD SERVING Advertising in the pharmaceutical industry presents unique hurdles with strict regulations and lengthy approval processes, but CMI Media Group and its partner agency, Compas, are overcoming hurdles while increasing speed to market thanks to Innovid’s self-service offering. Read this case study to learn how we helped them save an average of 46 hours per campaign. Access Here > Innovid + Infillion INNOVID INFILLION INFILLION + INNOVID PARTNER TO SCALE REACH FOR INTERACTIVE CTV ADS It’s in the bag: CTV marketers using Innovid now have access to Infillion’s award-winning choice-based, interactive streaming ads – no assembly (or technology integration) required. Read all about the exciting new partnership (and what it means for your campaigns) over at MediaPost. Read on Mediapost > Converged TV Measurement 101 v Cor y CONVERGED TV MEASUREMENT 101: START YOUR CROSS-PLATFORM JOURNEY TODAY With a holistic view of advertising and cross-platform insights, converged TV measurement is the answer to unifying a market filled with different platforms, metrics, devices, and data sources. But how does it work? How does it “connect the dots” across linear, CTV, and digital? What is even available today!? Check out our “Fundamentals of Converged TV Advertising” report to answer all of your questions. Download Now > WANT TO MEET WITH THE INNOVID TEAM? Contact Us Facebook LinkedIn Twitter Instagram Innovid, 30 Irving Place, 12th Floor, New York, NY 10003, United States, (212) 966-7555