CTV Now Reps 50% of Retail Video Impressions

Innovid sent this email to their subscribers on June 28, 2023.

Insights into Retailers’ CTV media & creative strategies

To keep up with consumer behavior evolving amid an ever-fragmenting media landscape, Retailers have had to rethink advertising strategies to stay competitive in a saturated market, where consumers can quickly and easily change their loyalties and minds.

To get a snapshot into how they are adapting CTV and creative strategies, Innovid analyzed 23 billion video impressions from Retail advertisers served on our platform between Jan. 1-Dec. 31, 2022.

Innovid’s “Retail (Ad) Therapy” report compiles global video ad insights for an important look into how Retailers reach, engage, and drive shoppable experiences among fragmented audiences. Check out some key findings:

50% CTV accounted for the greatest share of video impressions, an increase of 51.5% vs. 2019
39% more dynamic video campaigns were run by Retail advertisers in 2022
≤ 10-second ads reign supreme when it came to engagement, but most creative lengths had strong video completion rates (VCRs)

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INNOWIE Insights into Media egies INSIGHTS INTO RETAILERS’ CTV MEDIA & CREATIVE STRATEGIES To keep up with consumer behavior evolving amid an ever-fragmenting media landscape, Retailers have had to rethink advertising strategies to stay competitive in a saturated market, where consumers can quickly and easily change their loyalties and minds. To get a snapshot into how they are adapting CTV and creative strategies, Innovid analyzed 23 billion video impressions from Retail advertisers served on our platform between Jan. 1-Dec. 31, 2022. Innovid’s “Retail (Ad) Therapy” report compiles global video ad insights for an important look into how Retailers reach, engage, and drive shoppable experiences among fragmented audiences. Check out some key findings: * 50% CTV accounted for the greatest share of video impressions, an increase of 51.5% vs. 2019 * 39% more dynamic video campaigns were run by Retail advertisers in 2022 * ≤ 10-second ads reign supreme when it came to engagement, but most creative lengths had strong video completion rates (VCRs) Download Now! Facebook LinkedIn Twitter Instagram Innovid, 30 Irving Place, 12th Floor, New York, NY 10003, United States, (212) 966-7555

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