Giant Spoon

Changing the Game 🥇

Giant Spoon sent this email to their subscribers on December 8, 2023.

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IANT SPOON Y11 LAURA CORRENTI PARTNER

CLOSING THE COMMERCIAL GAP IN WOMEN’S SPORTS

🎉 So proud to announce Partner Laura Correnti has been named one of Adweek’s Champions of Change.


Adweek’s Champions of Change spotlights the women and non-binary leaders making a difference in the sports world, both on and off the field. As the first partner of Giant Spoon and head of our media practice, Laura is a trailblazer.


This year, blending her passion for women’s sports and media, Laura created and co-hosted the Business of Women’s Sports Summit, addressing the commercial gap in women’s sports through solutions-focused discussions on a variety of topics affecting marketing and women’s sports, from new advertiser partnerships and media models to built-for-women’s-sports content programming and infrastructure.


Fun fact: Laura is also a Board Advisor for the 2023 NWSL Champions, Gotham FC, and co-founded Paisley Athletic FC, a women’s pre-professional soccer team based in NJ. ⚽


See this year’s list here

October 26 Virtual October 27 NYC ADiversity Conference and Career Fair

SPONSORING THE ONE CLUB’S WAATBP 2023

WAATBP is an annual gathering that addresses the lack of diversity within the ad industry, bringing together Black voices from across the ad community – to celebrate successes, examine setbacks, and assert their rightful place at the table alongside their allies. This year, we’re proud to have partnered with the One Club as an official sponsor and partner of its 2023 WAATBP conference and career fair.


While some industry diversity events are confined to addressing topics from the stage, WAATBP stands apart by also providing one-on-one portfolio reviews by top agency creatives, and recruiting opportunities for mid-level creatives who want to advance their careers, as well as students looking to break into the industry.  


Learn more about the One Club for Creativity and how you can support its mission here.

 n Fal T MundoMRIVIi ORNADA L IUANLIEIADSLl PN W AMERICA vs.TIJUANA - 'Mq .--l I b 1 .

‘THAT’S MONEY’ – OUR MEDIA CAMPAIGN FOR CASHAPP

In our first work with CashApp, our media approach focused on finding premium environments and custom opportunities to drive awareness and banking believability via a deeper understanding of Cash App's banking tools. Supporting its creative campaign titled ‘That’s Money’, our media campaign included:

  • Driving awareness through premium environments and custom opportunities

  • Developing a bespoke ecosystem of custom social content and Overtime Elite game/event integrations, engaging various creators through episodic integrations

  • Injecting Cash App into high impact spaces and scaling the brand and product message through passion-targeted/programmatic direct video amplification

See more of our media work here.

Let’s stir shit up. Email us.

Giant Spoon NY | LA
6100 Wilshire Blvd.
Suite 700
Los Angeles, CA 90048-5114

Add us to your address book

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Text-only version of this email

Giant Spoon Logo IANT SPOON Y11 LAURA CORRENTI PARTNER CLOSING THE COMMERCIAL GAP IN WOMEN’S SPORTS 🎉 So proud to announce Partner Laura Correnti has been named one of Adweek’s Champions of Change. Adweek’s Champions of Change spotlights the women and non-binary leaders making a difference in the sports world, both on and off the field. As the first partner of Giant Spoon and head of our media practice, Laura is a trailblazer. This year, blending her passion for women’s sports and media, Laura created and co-hosted the Business of Women’s Sports Summit, addressing the commercial gap in women’s sports through solutions-focused discussions on a variety of topics affecting marketing and women’s sports, from new advertiser partnerships and media models to built-for-women’s-sports content programming and infrastructure. Fun fact: Laura is also a Board Advisor for the 2023 NWSL Champions, Gotham FC, and co-founded Paisley Athletic FC, a women’s pre-professional soccer team based in NJ. ⚽ See this year’s list here.  October 26 Virtual October 27 NYC ADiversity Conference and Career Fair SPONSORING THE ONE CLUB’S WAATBP 2023 WAATBP is an annual gathering that addresses the lack of diversity within the ad industry, bringing together Black voices from across the ad community – to celebrate successes, examine setbacks, and assert their rightful place at the table alongside their allies. This year, we’re proud to have partnered with the One Club as an official sponsor and partner of its 2023 WAATBP conference and career fair. While some industry diversity events are confined to addressing topics from the stage, WAATBP stands apart by also providing one-on-one portfolio reviews by top agency creatives, and recruiting opportunities for mid-level creatives who want to advance their careers, as well as students looking to break into the industry.   Learn more about the One Club for Creativity and how you can support its mission here. n Fal T MundoMRIVIi ORNADA L IUANLIEIADSLl PN W AMERICA vs.TIJUANA - 'Mq .--l I b 1 . ‘THAT’S MONEY’ – OUR MEDIA CAMPAIGN FOR CASHAPP In our first work with CashApp, our media approach focused on finding premium environments and custom opportunities to drive awareness and banking believability via a deeper understanding of Cash App's banking tools. Supporting its creative campaign titled ‘That’s Money’, our media campaign included: * Driving awareness through premium environments and custom opportunities * Developing a bespoke ecosystem of custom social content and Overtime Elite game/event integrations, engaging various creators through episodic integrations * Injecting Cash App into high impact spaces and scaling the brand and product message through passion-targeted/programmatic direct video amplification See more of our media work here. Let’s stir shit up. Email us. Instagram iconLinkedIn iconTwitter icon Giant Spoon NY | LA 6100 Wilshire Blvd. Suite 700 Los Angeles, CA 90048-5114 Add us to your address book |
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