Giant Spoon

A Historic Moment “Once, Now, Forever”

Giant Spoon sent this email to their subscribers on April 11, 2024.

TODAY WE BEGIN AGAIN. Since 1892, we dared to imagine a boider, bighter tomorrow and Vowedito buld worid that works for everyone. Tod, that promise is renewed as GE Aerospace and GE Vemova oin GE HealthCare as independent and pubicly traded companies. GE - once, now, forever. @ GE Aerospace @ GE VERNOVA

GE MARKS NEW CHAPTER

AS THREE INDEPENDENT COMPANIES

To mark the culmination of GE’s multi-year transformation as three independent, publicly traded companies, we unveiled “Once, Now, Forever,” an integrated, global campaign that includes broadcast, digital, print, and multiple drone shows to celebrate the April 2 launch of GE Aerospace and GE Vernova

on the New York Stock Exchange (NYSE).  


Starting with a :60 film, titled "GE’s Opening Day,” we took the world back to America’s first-ever night game, which was a historic feat made possible through GE’s innovative tech of the time. Watch the film here


Launching almost exactly 133 years after GE was born, this campaign honors GE’s legacy of innovation as the foundation that will propel these three businesses forward as leaders

in their respective industries, continuing to shape our future.


See more of the campaign in Ad Age, including an interview with

Cofounder Trevor Guthrie and GE CMO Linda Boff here.

TURN BACK THE CLOCK WITH
COMMUNICATION ARTS MAGAZINE

We love a retrospective moment. 💭 Giant Spoon Cofounder Jonathan Haber recently walked Communication Arts down memory lane through the twists and turns

of Giant Spoon’s high-octane ten-year history.


From its early beginnings as a trio with a mantra – where Jonathan, Trevor Guthrie, and Marc Simons promised to “stir shit up” for ambitious brands – Jonathan dots Giant Spoon’s long calendar with the first clients that put their faith in the agency, including GE, HP, and NBC, and the format-agnostic campaigns that put them on the map, like storming SXSW with HBO’s Westworld and turning the Empire State Building “Upside-Down” (along with 14 global sites in all) with massive projected portals for Netflix's Stranger Things.


Read the entire story on Communication Arts Magazine here.

INTRODUCING TAPESTRY STUDIOS, OUR LATEST COHORT FROM MARCUS GRAHAM PROJECT

As part of its iCR8™ program, Marcus Graham Project (MGP) is once again partnering with Giant Spoon for a creative residency program in Los Angeles, marking its third stint inside the integrated agency’s West Coast office.


During their three-month residency at Giant Spoon, nine young professionals will work within their own creative agency while guided through a set curriculum by MGP, working on assigned briefs from clients such as General Motors Buick, hosting a variety of networking events, and participating in a mentorship program with both agency and client executives, including 10 Giant Spoon mentors.


Since 2009, iCR8™ programs have provided diverse candidates with the exposure and experience necessary to solidify ad industry careers. With the opportunity to work on brand briefs, participants learn industry dynamics that accelerate their growth alongside MGP’s curriculum and mentorship.


Learn more about MGP’s creative residency at Giant Spoon in Adweek here.

Let’s stir shit up. Email us.

Giant Spoon NY | LA
6100 Wilshire Blvd.
Suite 700
Los Angeles, CA 90048-5114

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Text-only version of this email

Giant Spoon Logo TODAY WE BEGIN AGAIN. Since 1892, we dared to imagine a boider, bighter tomorrow and Vowedito buld worid that works for everyone. Tod, that promise is renewed as GE Aerospace and GE Vemova oin GE HealthCare as independent and pubicly traded companies. GE - once, now, forever. @ GE Aerospace @ GE VERNOVA GE MARKS NEW CHAPTER AS THREE INDEPENDENT COMPANIES To mark the culmination of GE’s multi-year transformation as three independent, publicly traded companies, we unveiled “Once, Now, Forever,” an integrated, global campaign that includes broadcast, digital, print, and multiple drone shows to celebrate the April 2 launch of GE Aerospace and GE Vernova on the New York Stock Exchange (NYSE).   Starting with a :60 film, titled "GE’s Opening Day,” we took the world back to America’s first-ever night game, which was a historic feat made possible through GE’s innovative tech of the time. Watch the film here.  Launching almost exactly 133 years after GE was born, this campaign honors GE’s legacy of innovation as the foundation that will propel these three businesses forward as leaders in their respective industries, continuing to shape our future. See more of the campaign in Ad Age, including an interview with Cofounder Trevor Guthrie and GE CMO Linda Boff here. TURN BACK THE CLOCK WITH COMMUNICATION ARTS MAGAZINE We love a retrospective moment. 💭 Giant Spoon Cofounder Jonathan Haber recently walked Communication Arts down memory lane through the twists and turns of Giant Spoon’s high-octane ten-year history. From its early beginnings as a trio with a mantra – where Jonathan, Trevor Guthrie, and Marc Simons promised to “stir shit up” for ambitious brands – Jonathan dots Giant Spoon’s long calendar with the first clients that put their faith in the agency, including GE, HP, and NBC, and the format-agnostic campaigns that put them on the map, like storming SXSW with HBO’s Westworld and turning the Empire State Building “Upside-Down” (along with 14 global sites in all) with massive projected portals for Netflix's Stranger Things. Read the entire story on Communication Arts Magazine here. INTRODUCING TAPESTRY STUDIOS, OUR LATEST COHORT FROM MARCUS GRAHAM PROJECT As part of its iCR8™ program, Marcus Graham Project (MGP) is once again partnering with Giant Spoon for a creative residency program in Los Angeles, marking its third stint inside the integrated agency’s West Coast office. During their three-month residency at Giant Spoon, nine young professionals will work within their own creative agency while guided through a set curriculum by MGP, working on assigned briefs from clients such as General Motors Buick, hosting a variety of networking events, and participating in a mentorship program with both agency and client executives, including 10 Giant Spoon mentors. Since 2009, iCR8™ programs have provided diverse candidates with the exposure and experience necessary to solidify ad industry careers. With the opportunity to work on brand briefs, participants learn industry dynamics that accelerate their growth alongside MGP’s curriculum and mentorship. Learn more about MGP’s creative residency at Giant Spoon in Adweek here. Let’s stir shit up. Email us. Instagram iconTwitter iconLinkedIn icon Giant Spoon NY | LA 6100 Wilshire Blvd. Suite 700 Los Angeles, CA 90048-5114 Add us to your address book |
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