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Featuring our next-gen icon - The Bou Bag
ALL ABOUT BOU
Enter a new era of GANNI for SS24, where our obsession with the GANNI Bou Bag continues
It’s all about you and however you wear your Bou – a next-gen icon full of personality
A bag that lives life boldly alongside you
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Explore our SS24 collection and campaign featuring Kai Isaiah-Jamal, Tess Carter and Peng Chang
Shot by esteemed photographer Charlotte Wales, Styled by Vanessa Reid, Campaign set designed by Jabez Bartlett
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SHOP NEW ARRIVALS
SPOTTED
Find our SS24 Bou campaign IRL in a city near you
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"This bag is really what GANNI is all about. Creating a really unique design that still carries the GANNI DNA, something that
feels playful and sophisticated, to reflect your personality. A bag designed to fit in with your life and follow you everywhere"
– DITTE REFFSTRUP,
CREATIVE DIRECTOR, GANNI
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