Fujisan Marketing

The Marketer's Guide: Understanding Decision-Making Bias to Improve Your Landing Pages

Fujisan Marketing sent this email to their subscribers on January 17, 2024.

The Marketer's Guide

Hello, marketers! As we dive into Q1, it's the perfect time to reset your marketing goals. Whether you're looking to boost engagement or increase conversions, we're ready to tackle those marketing challenges together. Just like a quarterback facing a gusty day, we'll help you strategize the perfect plays to score big in 2024.

This month from the Fujisan blog, Understanding Decision-Making Bias to Improve Your Landing Pages and Why & How to Check Competitor Ads on Facebook plus meet our new team member Piper! Lastly, check out some curated digital marketing news and updates from across the web. 

See you next month!

Understanding Decision-Making Bias to Improve Your Landing Pages

Understanding cognitive biases in marketing provides valuable insights into consumer decision-making processes. Learn the basics of this concept and how to apply it to your landing page designs to improve your lead count and quality. 

Why & How to Check Competitor Ads on Facebook

Did you know you can look up active ads for any brand on Facebook or Instagram? Discover how to utilize Facebook's ad library to explore competitor ads, allowing it to assist you in developing a digital marketing strategy.

Welcome Our New Associate SEM Client Manager: Piper Shethar

We are pleased to announce the newest member of the Fujisan team, Piper Shethar. Learn more about Piper's background in marketing as well as her hobbies outside of the workplace.

12 Key Google Analytics Metrics to Track

Curious about what metrics in GA4 matter for your business? Discover 12 key metrics in Google Analytics that you should be tracking and what those values indicate for your business. From Engaged Sessions to Session Conversion Rate, read the full article here

Google has Started Phasing out Third-Party Cookies

It's been a long time coming, Google has initiated the phasing out of third-party cookies which will be finalized later this year. Learn how digital marketers should prepare their websites and tracking here

5 Tips To Help Maximize Your TikTok Marketing Approach in 2024
Love it or hate it, TikTok has become a social media app, a search engine, and an ecommerce platform all in one. Discover tips on this continuously evolving channel and how your marketing efforts can stand out by reading how here

Follow Us!
Follow us on LinkedIn to stay up to date with the Fujisan team and discover the latest and greatest in the world of digital marketing.
Our team keeps a close watch on our ever-changing industry. New tools and channels are being introduced every day, and we not only stay on top of these trends but also share this information with our clients and prospects. If we can provide insight into how to market your business digitally, please send us a note. We’d love to meet you.

Sincerely, 

Preston Parshall
CEO
Fujisan Marketing
 READ PREVIOUS BLOGS
FROM TIKTOK TO CHECKOUT: HOW TIKTOK SHOP IS REVOLUTIONIZING E-COMMERCE
HOW TO USE UTMS FOR ACCURATE SOURCE ATTRIBUTION
Interested in working with us? We'd love to chat! Send us an email today.
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Text-only version of this email

The Marketer's Guide Hello, marketers! As we dive into Q1, it's the perfect time to reset your marketing goals. Whether you're looking to boost engagement or increase conversions, we're ready to tackle those marketing challenges together. Just like a quarterback facing a gusty day, we'll help you strategize the perfect plays to score big in 2024. This month from the Fujisan blog, Understanding Decision-Making Bias to Improve Your Landing Pages and Why & How to Check Competitor Ads on Facebook plus meet our new team member Piper! Lastly, check out some curated digital marketing news and updates from across the web.  See you next month! Understanding Decision-Making Bias to Improve Your Landing Pages Understanding cognitive biases in marketing provides valuable insights into consumer decision-making processes. Learn the basics of this concept and how to apply it to your landing page designs to improve your lead count and quality.  Why & How to Check Competitor Ads on Facebook Did you know you can look up active ads for any brand on Facebook or Instagram? Discover how to utilize Facebook's ad library to explore competitor ads, allowing it to assist you in developing a digital marketing strategy. Welcome Our New Associate SEM Client Manager: Piper Shethar We are pleased to announce the newest member of the Fujisan team, Piper Shethar. Learn more about Piper's background in marketing as well as her hobbies outside of the workplace. 12 Key Google Analytics Metrics to Track Curious about what metrics in GA4 matter for your business? Discover 12 key metrics in Google Analytics that you should be tracking and what those values indicate for your business. From Engaged Sessions to Session Conversion Rate, read the full article here.  Google has Started Phasing out Third-Party Cookies It's been a long time coming, Google has initiated the phasing out of third-party cookies which will be finalized later this year. Learn how digital marketers should prepare their websites and tracking here.  5 Tips To Help Maximize Your TikTok Marketing Approach in 2024 Love it or hate it, TikTok has become a social media app, a search engine, and an ecommerce platform all in one. Discover tips on this continuously evolving channel and how your marketing efforts can stand out by reading how here.  Follow Us! Follow us on LinkedIn to stay up to date with the Fujisan team and discover the latest and greatest in the world of digital marketing. Our team keeps a close watch on our ever-changing industry. New tools and channels are being introduced every day, and we not only stay on top of these trends but also share this information with our clients and prospects. If we can provide insight into how to market your business digitally, please send us a note. We’d love to meet you. Sincerely,  Preston Parshall CEO Fujisan Marketing READ PREVIOUS BLOGS FROM TIKTOK TO CHECKOUT: HOW TIKTOK SHOP IS REVOLUTIONIZING E-COMMERCE HOW TO USE UTMS FOR ACCURATE SOURCE ATTRIBUTION Interested in working with us? We'd love to chat! Send us an email today. Facebook Link LinkedIn Twitter Website Email
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