it is what it is

Few Will Hunt || Made In The USA “It is what it is.” I wince whenever I hear this phrase. I’ve just never been a fan of it. Maybe it’s supposed to be a phrase of acceptance— a “grin and bear it” or “deal with it” type thing— But I never hear it said that way. It’s always said in a way that DOESN’T make us feel better—  It makes us feel cornered, defeated, and out of control. Maybe we wouldn’t even say it if we didn’t expect to be in complete control of our lives in the first place… Look, here’s the reality about life, Few Will Hunt: You won’t always be injury-free. You won’t always have the “best day ever”. You won’t always love your circumstances or the outcomes of your choices. You won’t always have the support of your friends and family… especially when you need it the most. There’s something about your life that isn’t said often. But it should be said. Every day. Because it’s inevitable. It’s immutable. It’s impending. Life’s chaos will find you… but you can make it sorry that it did. It’s cliché and popular nowadays on social media to say things like “embrace the chaos” — Well, you, me, and The Few take it one step further. (We’re not much for the common, conventional path.) We don’t just “embrace the chaos”,  We expect it. And when it arrives, we don’t just bear it. We bathe in it. Because we’re conditioned for chaos. The Few courageously confront chaos each day, so we’ve designed a new collection of FWH gear to keep you moving forward in the face of fear. Standby for our Chaos Capsule, dropping this Friday.  It includes our new American-made joggers, training tees, athletic shorts, and more. Plus, you could win a custom pair of FWH x Converse Chaos Chucks with your order. Unlock early access by clicking here, and you’ll be the first to receive a private link to the collection this Thursday. Joey 📚 ICYMI: Our best emails can be accessed over at the FWH Blog. New to The Few? Start here...    •   The Rules of The Few. Our code that we live by daily to strengthen ourselves and, in turn, society.    •   Why the Eagle? Learn the story behind our decision to use it as our logo and the symbol of our community and countermovement.    •   Grandma-approved. This particular story was from a badass grandma in The Few, and her experience may genuinely shock you. 🪓 Start with these Best-Sellers, now Made in America. New eagles get to enjoy 20% cash back off orders over $100. No coupons, no points, just cash.  >>> Shop Best Selling Tees, heritage-designed, tri-blend fabric (cotton/polyester/rayon) that is buttery soft >>> Shop Fightwear, the best-kept secret for MMA and BJJ practitioners Housekeeping from FWH HQ—“The House of Hard Work” 1) Don’t miss my personal growth and gear e-mails. Add [email protected] to your address book or whitelist me. 2) Want to take a break? It’s cool. Snooze me for 30 days. 3) Want to stop receiving these? No worries. We’re not for everybody. 4) Wrote with my heart, hands, and hard work at Few Will Hunt 4500 Worth St. Philadelphia, PA 19124