STYLE WITH PURPOSE
At Ena Pelly we recognise our role and responsibility in protecting the environment. Our sustainability journey and our commitment to reducing our impact on the environment across every aspect of our business is constantly evolving.
Our commitment to taking plastic out of the ocean and into your wardrobe started in 2020 with the introduction of a unique recycled faux fur fabrication.
Designed using our innovative Future Fur technology, selected styles are partially crafted from 100% recycled plastic bottles.
Leveraging cutting edge technology, the humble plastic bottle is collected en masse, chipped, melted and spun into yarn to create a unique and super soft faux fur material. Each jacket uses approximately 60 x600ml plastic bottles, and stull feels as soft as the real thing.
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