3 steps to productizing your marketing services

JUCT TAP= M A RKETI NG WEEKLY MARKETING ROUND-UP POWERED BY DUCT TAPE MARKETING | 02-13-2024 Want to learn the essential steps to create productized service packages? Identify your ideal target market, structure your service packages for consistency (think SOPs), and establish transparent pricing models to build trust with your clients. Trust will be key in 2024. As always I value your feedback and questions so send me a note - [email protected] THE FUTURE OF REMOTE WORK: NAVIGATING THE TALENT CRISIS, HARNESSING DIVERSITY, AND AI UPSKILLING DUCT TAPE LG €A Featuring Rob Levin Rob Levin shares insight on navigating the talent crisis, harnessing diversity, and implementing AI upskilling in remote work environments. Whether you’re a business owner seeking to optimize your remote team or exploring opportunities in the remote work sphere, Rob’s insights will empower you to build a thriving business that stands the test of time. Listen now HOW TO PRODUCE BETTER CONTENT WITH COLLABORATIVE AI DUCT TAPE LG €A Featuring Kate Bradley Chernis Learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate’s expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing. Listen now UNDERSTANDING RESEARCH ENGINE OPTIMIZATION AND ITS IMPACT ON SEO In this episode, Shama Hyder shares the concept of Recommendation Engine Optimization (REO) as the evolution from traditional search engine optimization. Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. Listen now Sponsored by: ActiveCampaign > Get 15% off an annual plan at activecampaign.com/ducttape  $150 off your first three months with referral code DTM Podcast LEARN PRODUCTIVITY-BOOSTING STRATEGIES AT THE LEAP DAY EXTRAVAGANZA! 29 hours on February 29 Learn how to create more efficiency and productivity in 2024. hosted by: ActiveCampaign > Join ActiveCampaign for the Leap Day Extravaganza on February 29, 2024, a unique 29-hour virtual event designed to help marketers and entrepreneurs optimize their time through technology, strategy, and process improvements. Learn how to #MakeMoreTime from experts like Jay Baer, Ann Handley, and yours truly on making the most of the extra day this leap year offers. Register today HOW TO CREATE THE ULTIMATE MARKETING STRATEGY The Ultimate Marketing Strategy Workbook is your toolkit for building a solid brand and growing your business. With the same worksheets we use, this workbook guides you from identifying your ideal customer to developing a comprehensive customer journey map. A must-have for any business aiming for strategic growth. I'll also send you a complementary video that helps you get the most out of it. Get yours now HIGH PAYING CLIENTS FOR LIFE BY TREVOR CRANE QRN g . TR L 78 e o p.l,wmm/.r Trevor Crane shares real, hard-won strategies for finding and booking high paying clients in this short book. You'll learn his step-by-step system to sell high-ticket products and professional services. It's a quick read packed with actionable steps you can take right away to book high paying clients. Get a copy * Thinking of Rebranding Your Business? Start with a Marketing Audit- by Cheryl Robinson via Forbes  - Is rebranding the right move? Here's how to get clarity before jumping in. * What is Lead Nurturing? Strategy, Tips, and How-Tos- by Brendan Hufford via ActiveCampaign - Learn how different types of lead nurturing campaigns can help you increase sales and make the most of your current marketing expenditures. * Maekersuite – Maekersuite streamlines video content creation by integrating AI-driven tools that handle the research, scripting, and strategic planning process for marketers and content creators. If you create video content, it can save you loads of time. * Exemplary – Exemplary offers a suite of AI-powered tools for transcription, translation, and content generation from audio and video files with support for over 130 languages. * Chatwith – Chatwith.tools  tool offers instant customer support, powered by AI, to answer queries based on your website content, support docs, and more, in over 95 languages. Perfect for businesses looking to boost sales, save on resources, and improve customer satisfaction, all without the need for coding. Weekly question from The Self-Reliant Entrepreneur What part of your vision contains the richest matter? John Jantsch Duct Tape Marketing Not a subscriber yet? Sign up here. facebook twitter linkedin email Sent to: [email protected] Duct Tape Marketing, 941 Indian Peak Rd, Golden, CO 80403, United States