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How to make a McMockumentary

Doner sent this email to their subscribers on March 14, 2024.

The latest insights, news, views and spots from the creative community. –

Welcome to the shots newsletter

CRAFT
 
In a flipping hilarious fake documentary brought to life by NORD DDB, two amateur sleuths investigate the origins of the suspiciously Big-Mac-shaped hamburger menu icon. shots caught up with the creatives responsible for cooking up this laughable fast-food feat.
INSPIRATION
 
Having produced comedic, quirky and contemporary commercials for brands from Philips to Yelp, DogEatDog's Claas Ortmann is a director with a penchant for all things offbeat. Here, he shares his inspirations and influences, from Munich film school to MTV.
WORK
 

Ogilvy Singapore infuses Thai cuisine with extravagant rap culture in an iconic and dynamic music video for the fizzy drinks brand.

WORK
 

A woman rushes to get her self-care essentials at the first signs of the season in a charming spot helmed by Claas Ortmann for the UK pharmacy brand.

WORK
 

The drinks brand celebrates Iftar, part of the Islamic holy month, with a joyful, visually stunning animated ad that transcends cultural boundaries to send a message of unity.

WORK
 

The baby equipment brand launches a thought-provoking campaign calling for more 'me time' for mums of small tots.

NEWS
 
# CONERO FILM+ADV
Conero Film + ADV is a global showcase with a focus on sustainability in the enchanting Italian Conero Natural Park.
WORK
 
McCann London and director Joe Dixon create a straight-to-the-point spot about the cleaning brand's repurposing abilities.
NEWS
 
 FORYOUNG TALENTS IN ADVERTISING
FABW leads with six nominations for the International Advertising Film Award: Twelve films enter the race for the Porsche Awards 2024

S > URCE BREAKING


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The latest insights, news, views and spots from the creative community. – Shots Welcome to the shots newsletter CRAFT How to make a McMockumentary In a flipping hilarious fake documentary brought to life by NORD DDB, two amateur sleuths investigate the origins of the suspiciously Big-Mac-shaped hamburger menu icon. shots caught up with the creatives responsible for cooking up this laughable fast-food feat. INSPIRATION Peer Review: Claas Ortmann Having produced comedic, quirky and contemporary commercials for brands from Philips to Yelp, DogEatDog's Claas Ortmann is a director with a penchant for all things offbeat. Here, he shares his inspirations and influences, from Munich film school to MTV. WORK Coca-Cola paints the town red in Thailand Ogilvy Singapore infuses Thai cuisine with extravagant rap culture in an iconic and dynamic music video for the fizzy drinks brand. WORK Boots springs into action A woman rushes to get her self-care essentials at the first signs of the season in a charming spot helmed by Claas Ortmann for the UK pharmacy brand. WORK Coca-Cola’s Ramadan revelry The drinks brand celebrates Iftar, part of the Islamic holy month, with a joyful, visually stunning animated ad that transcends cultural boundaries to send a message of unity. WORK Philips Avent's women of the hour The baby equipment brand launches a thought-provoking campaign calling for more 'me time' for mums of small tots. NEWS # CONERO FILM+ADV Conero Film + ADV 2024 opens for submissions Conero Film + ADV is a global showcase with a focus on sustainability in the enchanting Italian Conero Natural Park. WORK Dettol's clean and clear campaign McCann London and director Joe Dixon create a straight-to-the-point spot about the cleaning brand's repurposing abilities. NEWS FORYOUNG TALENTS IN ADVERTISING Porsche Awards 2024 nominees announced FABW leads with six nominations for the International Advertising Film Award: Twelve films enter the race for the Porsche Awards 2024 S > URCE BREAKING See this week's selection Showreel powered by  Shots
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