LinkedIn is officially rolling out its own AI-campaign tool

July 11, 2024 LINKEDIN IS OFFICIALLY ROLLING OUT ITS OWN AI-CAMPAIGN TOOL LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing. ADDITIONAL COVERAGE: * Sources state Teads, the Altice-owned stalwart of outstream video, has recently held talks with private equity and strategic players. * On Wednesday Amazon Web Services debuted new features aimed at improving the accuracy of large language models — a key hurdle for attracting consumers that are still wary about “hallucination” issues with LLMs. * Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington as its CEO as the organization pushes the next phase of growth. * Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out. More in this Digiday+ Media Briefing. Other things to know about * Tomorrow is your last chance to enter the Digiday Technology Awards. Don't miss this opportunity to showcase how your technology is modernizing media and marketing. Be sure to enter by 11:59 p.m. PT. * As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters. Sponsored by Seedtag. * The extensive targeting capabilities of mobile in-game video ads help brands reach diverse demographics with high engagement and positive brand experiences. Sponsored by Zynga. Top Stories Ivy Liu Marketing on Platforms LinkedIn is officially rolling out its own AI-campaign tool A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date. howdy! The Programmatic Publisher Teads is exploring sale options as M&A in ad tech heats up Sources state the Altice-owned stalwart of outstream video has recently held talks with private equity and strategic players. Advertisement Sponsored by Contentful Virtual event: How brands encourage generative AI experimentation From Digiday’s sister brand Modern Retail: According to a new survey, marketers are eager to see what generative AI can do for them, but they’re concerned about doing something harmful or unethical. Join this virtual event on July 16 at 1 p.m. ET for more insights into how brands implement generative AI. howdy! Generative AI Amazon adds tools for scaling generative AI applications — and improving accuracy issues On Wednesday Amazon Web Services debuted new features aimed at improving the accuracy of large language models — a key hurdle for attracting consumers that are still wary about “hallucination” issues with LLMs. Sponsored by Blockboard Q&A: How advertisers are unlocking the power of programmatic CTV Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. howdy! The Creator Economy Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington as its CEO as the organization pushes the next phase of growth. Advertisement Sponsored by Disney Advertising The streaming campaign opportunities advertisers will pursue in 2H Disney Advertising’s study highlights how streaming TV has become a central part of family life, presenting unique opportunities for brands to engage with audiences meaningfully. howdy! Beyond Ads Media Briefing: Publishers reflect on ad revenue midway through 2024  Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out. howdy! Gaming & Esports Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences Marketers are leaning on the tried-and-true channel that is social media to make their gaming activations worth the squeeze. All Latest Stories You received this email because you’re a member of the Digiday community. If someone forwarded this to you, . . I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 Forward to a Friend