From Data to Donations: Discover Charidy's Blueprint for Fundraising Success

CHARIDY GIVES Empowering Impactful Fundraising Charidy Newsletter March, 2024 l | [ [ | " v ‘. "N “»’ ‘: ‘ ) SAT M b | Vo | R | s ‘ B ] LR SHAY’S STRATEGIC INSIGH " Siis  Crafting the Future of Fundraising with Data Intelligence From the desk of Shay Chervinsky, CEO of Charidy In the fundraising world, data tells a story of interest and engagement that should be at the heart of every campaign. Over the last ten years, Charidy has processed and analyzed over 10 million donations. We're proud of this milestone, but it's also a testament to the importance of using data strategically in crowdfunding. Charidy is dedicated to leveraging advanced data technology to serve our clients. Many nonprofits lack access to advanced CRM systems, so we tailor the data collection and analysis  process to meet the specific needs of each organization. Our team of fundraising experts doesn't just help our clients gather valuable information: we also transform it into actionable insights and strategic advice for crafting successful campaigns. Our approach to analysis goes beyond the basics. By harnessing data, we assist organizations in targeting their appeals during campaigns and engaging donors all year round. Think about the impact when a nonprofit not only informs donors about the difference their contributions make, but also highlights how their generosity has increased over time. This personalized communication builds a narrative of partnership and growth that deepens donors' commitment to an organization’s cause. Moreover, our in-depth reporting uncovers which campaign strategies work best, providing invaluable insights for future planning. Whether optimizing the timing of outreach, focusing on specific marketing platforms, or setting realistic yet ambitious goals for the next campaign, our insights help nonprofits strengthen their efforts year after year. And our integration with various CRM systems, such as Salesforce, JL Solutions, and Chabad One, further enhances the utility and accessibility of campaign data. When you're planning your next campaign, remember the wealth of data Charidy can gather and analyze for you. We're here as your trusted advisors, helping you unlock the full potential of your data so that you ultimately achieve and exceed your fundraising goals. -~ ) 74 \ ' ‘9 L % ‘ \ Y, o » . - . s » ¥ Next-Level Giving: Charidy's Latest Digital Innovations Unveiled Charidy harnesses innovative technology to amplify your mission. Our fresh suite of updates enriches your campaigns with new features, offering donors enhanced interactivity and autonomy. Prepare for a transformed fundraising experience that's efficient, engaging, and personalized. Enhancing Donor Experience and Interaction Customized Thank You Posters Express gratitude with a unique, automated Thank You poster that commemorates the specific impact of a donor's generosity, providing a lasting reminder of their contribution. Fireworks in Projector Mode Transform your live fundraising events with customizable fireworks displays that celebrate key donations. This visual feature enhances donor recognition and injects a festive energy into your events, prompting further participation. Running Line for Campaigns Maintain the momentum of your campaigns with a running line feature that broadcasts real-time updates, keeping everyone informed and connected to the cause. Streamlining Campaign Management and Engagement Enhanced Donation Tracking Streamline how you manage contributions with the ability to add donations directly from existing donor profiles. This reduces administrative overhead and ensures a consistent and accurate record of donor activity. WhatsApp Integration Open direct lines of communication with your teams through WhatsApp from the dashboard, simplifying collaboration and adding a personal touch to coordination efforts. Deepening Campaign Storytelling and Transparency Case Study Page Creation Share your triumphs with a bespoke case study page that weaves your narrative into the fabric of your campaign, inviting readers to be part of your success story. Customizable Campaign Tabs Goal Visualization Enhance your campaign page with shortcut buttons, creating a user-friendly experience that encourages deeper engagement. Goal Visualization Customize your campaign goals with text or images, tailoring messages for a diverse audience. Recurring Charges Count Enhance donor confidence with clear, communicative emails detailing the status of their recurring contributions, underscoring their enduring impact. Your Mission, Our Technology: A Perfect Match Charidy leverages technology to increase your organization's impact. These updates represent our ongoing commitment to innovation, supporting your dedication to make a difference. Ready for your next campaign? Let's create another success story, together. n P © af i — From the desk of Chaya Abelsky Senior Campaign Manager, People & Client Services Whether a nonprofit’s goal is to raise $25k or $25 million, every client gets ALL of us. Our team brings top-tier analytical thinking and strategic insight to our clients from day one. In our initial meeting with a client, we ask, “And so what?” - a lot! This famous phrase (coined by the world-renowned business consultant and father of modern management theory, Peter Drucker) is designed to cut straight to the essence of the fundamental purpose driving the organization.. It helps to clarify the direction the organization is taking and the mission of the leader in that initiative  - because, fired up with purpose, the sky's the limit.  We were recently approached by WeeCare, a volunteer-led organization (with an annual operating budget of $25,000) helping families with preemie babies navigate the NICU and beyond. In the initial meeting, we started the conversation with WeeCare by asking, “Why?” We wanted to get to the essence of what was driving two sisters-in-law who had experienced premature delivery to fundraise on behalf of other families facing similar circumstances. We discovered a world of empathy and kindness in two mothers who know firsthand how lonely and scary it is for a mother to see her precious baby fight for every breath. The founders of WeeCare ensure that hot meals, emotional support, mental health services, mom gift packages, sibling gift packages, transportation, and other resources are all provided to empower families with preemies around the world. Their story spoke of meaning and purpose, two critical elements of a successful campaign. In merging the science of algorithms with the arts of storytelling and leadership development, Charidy’s team turned WeeCare’s original $25,000 budget into a $100,000 goal which became $250,000, and ultimately ended as a $319,937 campaign - 12 times their original goal! All this, despite the fact that the organization had no matchers.  “And so what?” helps shape the story an organization tells to matchers, mid-tier donors, and, finally, the entire community. More than the vision or mission, this story needs to open hearts in order to drive giving. Operating under the guiding vision of their core purpose, WeeCare’s “Tiny Miracles, Might Hearts” campaign employed a teams-centric strategy to motivate the donor community in peer-to-peer fundraising - with amazing results. This was the first time people in the preemie community had been asked to contribute, and they showed up as loyal and engaged volunteers wanting to make a difference. Our approach to campaign management is designed to coach our clients to tap into the authenticity and alignment that energize leadership, volunteers, teams and, ultimately, the donors.  And there’s nothing small about our results!  CHARIDY 360 5 Steps to Amplify Your Charidy Campaign with Corporate Collaborations As we pave the way for spring campaigns, the spotlight turns to a powerhouse strategy rarely maximized to its full potential—corporate sponsorships. By integrating corporate partners into your Charidy campaign, you can broaden your financial horizons and enrich your campaign with a layer of corporate credibility and reach.  Follow these five strategic steps to attract corporate sponsors for your upcoming Charidy campaign: 1. Strategic Selection Discovering the right sponsorship opportunity requires diligent research. Start this journey by consulting your Charidy Fundraising Specialist, whose in-depth knowledge of various organizations might reveal some surprising candidates. This collaboration ensures you're not just aligning with corporate sponsors in principle, but engaging selectively with only those who are genuinely enthusiastic about supporting your cause. 2. Initiate Insightful Interactions Begin with a discovery session to engage potential corporate partners, focusing the discussion on shared values and mutual benefits. This approach goes beyond funding, aiming to build a supportive community rooted in common goals and mutual respect. 3. Craft a Compelling Pitch Armed with insights from your interactions, tailor a pitch that underscores not just the impact of your campaign, but how it aligns with the corporation's overall brand values and CSR objectives. Make it clear: their support is not a donation—it's an investment in a future of mutual growth. 4. Highlight the Halo Effect Emphasize the positive PR and enhanced brand image that come with corporate philanthropy. Companies are keen to be seen as contributing to meaningful causes. Show them how partnering with your campaign will elevate their brand in the eyes of their customers and community. 5. Demonstrate Digital Savvy In a world where online presence is paramount, showcase how your campaign will promote the organization’s brand across digital platforms. From social media shoutouts to featured spots in your Charidy campaign page, ensure the company sees the value in the visibility you offer. Prepare for your spring campaign with a focus on corporate partnerships, aiming to set new records in fundraising and impact. Charidy guides you at every step, from identifying partners to perfecting your pitch, ensuring your campaign captivates both sponsors and the community. Together, let's make corporate sponsorships a foundational element of your strategy, leading to campaigns that resonate and inspire unparalleled success. CHARIDY IN ACTION The BLOPPY Breakthrough: Uniting a Community for Educational Excellence When running a crowdfunding campaign, the key to success lies in the ability to engage and mobilize a community toward a shared goal. At Charidy, our commitment is to empower organizations like Bnos Leah Prospect Park Yeshiva (BLOPPY) to achieve their crowdfunding objectives efficiently and effectively. When running a crowdfunding campaign, the key to success lies in the ability to engage and mobilize a community toward a shared goal. At Charidy, our commitment is to empower organizations like Bnos Leah Prospect Park Yeshiva (BLOPPY) to achieve their crowdfunding objectives efficiently and effectively. The recent BLOPPY campaign, managed by Fundraising Specialist, Mendel Abelsky, stands as a testament to the power of focused community engagement. As Bnos Leah celebrated its 90th anniversary, the goal was to double their fundraising target to $1.3 million, a challenge that aligned perfectly with Charidy's expertise in mobilizing community support. Mendel Abelsky and the Charidy team collaborated closely with BLOPPY, employing a grassroots strategy to ignite widespread participation. Parents and alumni became the campaign's ambassadors, fueling a sense of unity and pride that drove their fundraising efforts to new heights. What began as an ambitious goal evolved into an overwhelming success. With the involvement of 237 families, alumni donations increased fivefold, crowdfunding contributions tripled, and more than 2,000 donors helped surpass the campaign goal by raising a total of $1,402,144. The true achievement of the BLOPPY campaign extends beyond the remarkable figures. It lies in demonstrating how a small community can galvanize support, foster meaningful connections, and advance the school towards its vision of excellence. By nurturing a culture of engagement and empowerment, the campaign helped ensure a brighter future for coming generations. Success like this is within reach for your organization. The experts at Charidy are ready to support you in rallying your community and achieving your fundraising objectives. Together, we can turn your aspirations into achievements. charidy This campaign is different from all other campaigns .Ihtrc‘)ducingCha ridy’s ‘Maos Chitim’ ~drive .« Acustomizable Charidy campaign page : enabling your donors to participate in the . timeless tradition of assisting others with Pesach expenses by chobsing one of three tiers: @ . ," @& . Financial Yom Tov Yom Tov assistance for meals fora meal for one families in need family individual Click here for details and to sign up Exceed Your Expectations. Ignite Your Next Success Story with Charidy. Copyright © 2024 Charidy, All rights reserved. You are receiving this email because you signed up for it on our website. Also, because you're awesome. Our mailing address is: Charidy 1002 Dean St. Brooklyn, NY 11213 Add us to your address book Want to change how you receive these emails? You can or . Email Marketing Powered by Mailchimp S mailchimp