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31 LE ROUGE: L’esprit Cambon

Chanel sent this email to their subscribers on September 24, 2024.

12 new matte shades inspired by rue Cambon’s creative spirit ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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31 LE ROUGE

L’ESPRIT CAMBON

The House’s most mesmerizing lipstick, inspired by a legendary address: 31 rue Cambon, the birthplace of CHANEL creation. 12 matte hues that evoke Gabrielle Chanel’s iconic apartment, ateliers and designs. 12 colours that reveal and embellish—made for singularity rather than subtlety. 12 bold statements to wear day after day.

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31 LE ROUGE – REFILL

The 31 LE ROUGE case can be cherished and passed down, like a precious jewel. The glass and aluminum vessel is an homage to the flacons of high perfumery. Built to stand the test of time, this lipstick can be reinvented with new shades again and again, thanks to an innovative refill that fits into place with a single click.

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APPLICATION

Try the intuitive technique and accentuate lips with intense,
luminous-matte hues.

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31 LE ROUGE LE COFFRET

An exquisite white-lacquer coffret that houses 1 31 LE ROUGE lipstick and 2 refills, which can be selected from among the 24 matte and satin shades. A leather sleeve in your choice of black, red or silver is included to protect the faceted square case. Available only at select CHANEL boutiques.

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CHANEL 9 WEST 57TH STREET,
NEW YORK, NY 10019

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Text-only version of this email

<!DOCTYPE HTML> </body>  CHANEL 31 LE ROUGE L’ESPRIT CAMBON The spirit of the style revolution is back, inspired by a legendary address. From the House Codes of CHANEL — jewelry, belts, leather goods, buttons and the iconic tweed — the 31 LE ROUGE lipstick is a custom accessory. A refillable, elegant object to reveal boldly on bare shoulders or inside a sleeve; to stand on its own and define a day. DISCOVER 31 LE ROUGE - REFILL This 31 LE ROUGE case can be identified and reused over time. Apply the lipstick first to your upper lip — from the corners to the center. Then, using the lipstick bullet, create a gradient, then a lacquer effect by rubbing your upper lip against your lower lip. It blends into your natural skin, with shades that use your own lip hue as revealed. Until the color becomes your own. SHOP NOW APPLICATION Try the moisture balancing and exceptional lip hold instead. 31 LE ROUGE—a natural skin tone that reveals your color inside out. SHOP NOW 31 LE ROUGE LE COFFRET An emblem like their iconic coffret box housed in the 4 RUE CAMBON House, this head can be added in your own time and worn as a necklace, a bracelet; redefine your line with a line of three, five, or—all with a textured leather touch, as a long lariat. It is similar to a lipstick tube held in the hand of a mirror, shades matching ultimate compact elegance. Available only in CHANEL Privilege Boutiques. LEARN MORE CHANEL EXCLUSIVE SERVICES Store Locator Order tracking News alert Careers Private appointments Customer service FAQ About CHANEL Legal Follow CHANEL Store locator Fragrance & Beauty Newsletter Private appointments Careers Customer service FAQ About CHANEL Legal LEGAL NOTICE COOKIES Privacy requests CHANEL THOUGHT PIECE 31 LE ROUGE, ORDER NOW AND ENJOY EXCEPTIONAL SERVICES. COMPLIMENTARY SAMPLES AVAILABLE WITH EVERY ORDER. STANDARD: DELIVERY TIME ~4-5 DAYS. REVERSE APPOINTMENTS AVAILABLE. SEE DETAILS AND AVAILABILITY.

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