Introducing "Coming Home"

BYREDO sent this email to their subscribers on January 15, 2024.

Byredo's Year of the Dragon​

Text-only version of this email

Web version | Perfume Makeup Home fragrance Hand & body care Byproduct™ CNY Launch   Byredo welcomes the Year of the Dragon with “Coming Home”  The warmth and familiarity of homecoming anchors Byredo’s Year of the Dragon offering. Whether it’s the heady aromas of your mother’s cooking, the nostalgic fragrance of childhood surroundings or the smoky residue of crackling fireworks, emotive smells exert a magnetic pull that is intimately felt and universally recognised. Coming Home celebrates a powerful sensory experience, the symbiosis of olfactory memories and emotional journeys that lies at the heart of Byredo.   “Ever since our first fragrance, which was an exercise in bottling the memories of my father, Byredo has been conducting the live experiment into smells and personal connection. Family, home and traditions may indicate different things to different people, but they are ubiquitous sentiments that everybody carries with them, wherever they go.”   – Ben Gorham, Founder & Creative Director, Byredo   Signalling a sense of belonging and a place of comfort, Byredo welcomes the Year of the Dragon with a limited-edition collection of homeware, designed for the rituals of feasting and gathering. As the home takes centre stage during the season’s festivities, all new porcelain objects elevate the interior in a considered dialogue between tradition and modernity.     Discover the story     CNY   Free delivery and returns Free delivery & free returns Samples Two complimentary samples Gift wrapping Byredo gift wrapping Instagram Facebook © Byredo |  
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