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Internet divided over Boldcare ad starring Ranveer Singh & pornstar; Jagran Prakashan’s Q3 operating revenue up by 4.7%; Olive Crown Awards jury

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Cringe or buzz-worthy: Internet divided over Boldcare ad starring Ranveer Singh & pornstar

The campaign has generated mixed reactions from the audiences with several calling it ‘crass’ and ‘insensitive’ as they believe it normalises a saas slapping her bahu. Some applaud the campaign for its uncanny collaborations and call it a ‘multiverse’

Jagran Prakashan’s operating revenue up by 4.7% at Rs 510.97 cr in Q3FY24

JPL’s Profit Before Tax (PBT) was reported at Rs 96.91 crore, up by 43.4% from Rs 67.57 crore
IAA India and AFAA announce jury for Olive Crown Awards

The Jury members are Anupama Ramaswamy, KV Sridhar, Prateek Bharadwaj, Tista Sen, Carlton D'Silva and Mukund Olety
Gozoop Group secures integrated marketing mandate for BN Group

The mandate was won following a multi-agency pitch
Laqshya Media Group bags advertising rights for Cochin International Airport

The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations, offering brands a comprehensive platform to showcase their products and services
Signpost India bags 7-year advertising rights for Bagdogra Airport

The contract was awarded following a competitive bidding process conducted by the Airport Authority of India
Akasa Air partners with The Content Lab to enhance brand engagement and consumer connection

The collaboration aims to enrich Akasa Air's brand presence and amplify its marketing endeavours on the digital front
KlugKlug expands global services to include LinkedIn and Snapchat - from BuzzInContent

By incorporating these platforms into its suite of services, KlugKlug aims to empower brands with enhanced discovery and engagement opportunities, particularly in markets where these platforms hold substantial sway
Shana Susan Ninan appointed Cluster Director, Marketing for 17 Marriott hotels

In her role, Ninan will oversee Marketing Communication activities, lead Public Relations initiatives, formulate Digital/Print Marketing Strategies, and ensure Brand Integration across the portfolio of Samhi-MI hotels
Disney leverages AI to drive streaming ad-technology

Dubbed ‘Disney's Magic Words,’ the tool introduces a new form of contextual advertising for the Disney+ and Hulu streaming services. It employs a blend of AI and machine learning to analyse and tag scenes in its library, identifying content, brands, images, and mood
MIB to assign registration numbers to LCOs, prepare a centralised list

The ministry has directed all LCOs to provide their registration details within 15 days through the Broadcast Seva Portal
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To ensure that emails from Best Media Info always land in your inbox, please add [email protected] to your Address Book or Safe List. Best Media Info Daily Newsletter , BEST MEDIA INFO Advertising | Ad Craft | Marketing | Television | Guest Times | In-depth | Rising Star Best Media Info Daily Newsletter Cringe or buzz-worthy: Internet divided over Boldcare ad starring Ranveer Singh & pornstar The campaign has generated mixed reactions from the audiences with several calling it ‘crass’ and ‘insensitive’ as they believe it normalises a saas slapping her bahu. Some applaud the campaign for its uncanny collaborations and call it a ‘multiverse’ Jagran Prakashan’s operating revenue up by 4.7% at Rs 510.97 cr in Q3FY24 JPL’s Profit Before Tax (PBT) was reported at Rs 96.91 crore, up by 43.4% from Rs 67.57 crore IAA India and AFAA announce jury for Olive Crown Awards The Jury members are Anupama Ramaswamy, KV Sridhar, Prateek Bharadwaj, Tista Sen, Carlton D'Silva and Mukund Olety Gozoop Group secures integrated marketing mandate for BN Group The mandate was won following a multi-agency pitch Laqshya Media Group bags advertising rights for Cochin International Airport The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations, offering brands a comprehensive platform to showcase their products and services Signpost India bags 7-year advertising rights for Bagdogra Airport The contract was awarded following a competitive bidding process conducted by the Airport Authority of India Akasa Air partners with The Content Lab to enhance brand engagement and consumer connection The collaboration aims to enrich Akasa Air's brand presence and amplify its marketing endeavours on the digital front KlugKlug expands global services to include LinkedIn and Snapchat - from BuzzInContent By incorporating these platforms into its suite of services, KlugKlug aims to empower brands with enhanced discovery and engagement opportunities, particularly in markets where these platforms hold substantial sway Shana Susan Ninan appointed Cluster Director, Marketing for 17 Marriott hotels In her role, Ninan will oversee Marketing Communication activities, lead Public Relations initiatives, formulate Digital/Print Marketing Strategies, and ensure Brand Integration across the portfolio of Samhi-MI hotels Disney leverages AI to drive streaming ad-technology Dubbed ‘Disney's Magic Words,’ the tool introduces a new form of contextual advertising for the Disney+ and Hulu streaming services. It employs a blend of AI and machine learning to analyse and tag scenes in its library, identifying content, brands, images, and mood MIB to assign registration numbers to LCOs, prepare a centralised list The ministry has directed all LCOs to provide their registration details within 15 days through the Broadcast Seva Portal Copyright © 2024 BestMediaInfo.com. All rights reserved. Follow BestMediaInfo : You are receiving this mail because you subscribed to this newsletter, or we may have added you since we perceive you will value this information. Our mailing address is: BMI Publications Private Limited B-402, Ansal Chamber-I, Bhikaji Cama Place New Delhi, 110066 India Add us to your address book | view email in browser |
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