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The Sweet Spot 🎯

Awesome Supplements sent this email to their subscribers on June 21, 2022.

Why pay more? Here’s why…
 β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ
Er, How much?
Hi awesome-supplements

In the world of supplements there is A LOT of choice. If you look around you can find, for example, a protein blend for anywhere from Β£18-44 per KG and maybe even more.
The range in price is HUGE. But why is this?

Our Awesome Protein is Β£32 per KG if you don’t buy it as part of a bundle or order it on subscription, but why? Why not Β£25, or even less??

In the world of products, and this can be said for most types of products we use in our daily lives there is a quality threshold.

Watches might be a good example. A Β£20 watch will tell the time, have a timer, and have a limited amount of design appeal because of its price point. A Β£50 watch might have a timer, maybe track a data point or two like steps, be made a bit better, and look nicer – some more time and thought has gone into it. Start spending Β£100-Β£300 and you might start to get an AMAZING piece for the price, but start to spend Β£300+ and you might find the function, build quality, look and feel doesn’t match the price jumps and you end up paying for the brand, its residual value, and other market forces.

There is a point you get more for your money, then there are diminishing returns.

In the world of supplements something similar happens. Every supplement company that makes a protein blend has some fixed costs:

  1. We all buy packaging for our products to go in, and the bigger you are the more you can get that price down
  2. We all use a manufacturer to blend the product and make it, on top of the raw ingredient costs itself which will vary between company based on size
  3. We all use "similar" raw ingredients, such as protein and flavourings
  4. We have to ship our ingredients in, and then the finished product out again, and then we ship it to you, the customer

Now the raw cost of the ingredients alone might add up to Β£6-12 per KG depending on the company when all those costs are factored in. Some bigger companies might even get it lower than this.

So if a product is only Β£6-12 per KG, where does the added cost come in?

We can’t speak for other companies, all we can speak for is ourselves.

When we make our Awesome Protein we take a lot of time and care to make it, and in doing this some key things set us apart and create our price point:

  1. We use Organic Pea protein as our base ingredient, which makes up over 90% of our total protein content, and choosing organic is more costly
  2. We use a manufacturing facility that has very strict standards so we ensure we get a consistently good protein every time and you get what you expect, increasing our net manufacturing costs
  3. We use a recyclable pouch which not that many companies currently do, which are more expensive than non-recyclable packaging that has been around a while
  4. We put A LOT of effort into getting the flavouring right and use lots of raw ingredients that make the flavour AWESOME, such as a lot of raw cocoa
  5. We make everything here in the UK and support our local and national business trading ecosystem – which is more expensive than going to China, as an example

These 5 things add significant cost. We could make a cheaper protein, we could save some costs here and there, but we don’t want to. That wouldn’t make Awesome Protein a multi-award winning protein that people rave about because of the taste and texture compared to our competition.

That’s why we are Β£32 per kilo and not Β£20 per KG.

We call it the supplement sweet spot, where quality and price meet to bring a fair, high quality, AWESOME tasting product to you.

This approach isn’t just taken with our protein, it’s taken with all our products to ensure we use the best raw ingredients possible, flavour it as best we can so you get a taste experience, and do the right thing with our packaging and manufacturing set up.

So yeah, we’re far from the cheapest, but we’re far from the most expensive, and it’s because we care about our product.

With our pricing we are also not putting our prices up, so many companies are doing this currently, but we have no need to, our shipping costs have gone up recently due to the fuel issues we are all seeing, but we have decided to absorb this cost ourselves!

Because we care about what goes in, we care about the process, and we care about the product that reaches your hands.

Just us trying to be AWESOME.

Have a great day awesome-supplements

A.
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Text-only version of this email

Why pay more? Here’s why… Β β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€Œ Er, How much? Hi awesome-supplements In the world of supplements there is A LOT of choice. If you look around you can find, for example, a protein blend for anywhere from Β£18-44 per KG and maybe even more. The range in price is HUGE. But why is this? Our Awesome Protein is Β£32 per KG if you don’t buy it as part of a bundle or order it on subscription, but why? Why not Β£25, or even less?? In the world of products, and this can be said for most types of products we use in our daily lives there is a quality threshold. Watches might be a good example. A Β£20 watch will tell the time, have a timer, and have a limited amount of design appeal because of its price point. A Β£50 watch might have a timer, maybe track a data point or two like steps, be made a bit better, and look nicer – some more time and thought has gone into it. Start spending Β£100-Β£300 and you might start to get an AMAZING piece for the price, but start to spend Β£300+ and you might find the function, build quality, look and feel doesn’t match the price jumps and you end up paying for the brand, its residual value, and other market forces. There is a point you get more for your money, then there are diminishing returns. In the world of supplements something similar happens. Every supplement company that makes a protein blend has some fixed costs: 1. We all buy packaging for our products to go in, and the bigger you are the more you can get that price down 2. We all use a manufacturer to blend the product and make it, on top of the raw ingredient costs itself which will vary between company based on size 3. We all use "similar" raw ingredients, such as protein and flavourings 4. We have to ship our ingredients in, and then the finished product out again, and then we ship it to you, the customer Now the raw cost of the ingredients alone might add up to Β£6-12 per KG depending on the company when all those costs are factored in. Some bigger companies might even get it lower than this. So if a product is only Β£6-12 per KG, where does the added cost come in? We can’t speak for other companies, all we can speak for is ourselves. When we make our Awesome Protein we take a lot of time and care to make it, and in doing this some key things set us apart and create our price point: 1. We use Organic Pea protein as our base ingredient, which makes up over 90% of our total protein content, and choosing organic is more costly 2. We use a manufacturing facility that has very strict standards so we ensure we get a consistently good protein every time and you get what you expect, increasing our net manufacturing costs 3. We use a recyclable pouch which not that many companies currently do, which are more expensive than non-recyclable packaging that has been around a while 4. We put A LOT of effort into getting the flavouring right and use lots of raw ingredients that make the flavour AWESOME, such as a lot of raw cocoa 5. We make everything here in the UK and support our local and national business trading ecosystem – which is more expensive than going to China, as an example These 5 things add significant cost. We could make a cheaper protein, we could save some costs here and there, but we don’t want to. That wouldn’t make Awesome Protein a multi-award winning protein that people rave about because of the taste and texture compared to our competition. That’s why we are Β£32 per kilo and not Β£20 per KG. We call it the supplement sweet spot, where quality and price meet to bring a fair, high quality, AWESOME tasting product to you. This approach isn’t just taken with our protein, it’s taken with all our products to ensure we use the best raw ingredients possible, flavour it as best we can so you get a taste experience, and do the right thing with our packaging and manufacturing set up. So yeah, we’re far from the cheapest, but we’re far from the most expensive, and it’s because we care about our product. With our pricing we are also not putting our prices up, so many companies are doing this currently, but we have no need to, our shipping costs have gone up recently due to the fuel issues we are all seeing, but we have decided to absorb this cost ourselves! Because we care about what goes in, we care about the process, and we care about the product that reaches your hands. Just us trying to be AWESOME. Shop the range Have a great day awesome-supplements A. Facebook Twitter Instagram Website Email Sent to: [email protected] Ben Coomber LTD, Saracen's House, 25 St Margaret's St, Ipswich, IP4 2BN, United Kingdom
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