Founder & CEO's personal message
Aristobrat India sent this email to their subscribers on January 31, 2023.
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Text-only version of this email
o ARISTOBRAT
Hey aristobrat-india,
If you've followed ARISTOBRAT over the years then you know it's in my nature to write a note to you personally, every now & then.
This time I'm going to take the liberty to talk about a project that is very close to me - The Vintage Sneakers 👟
A quick background 🤙🏻
For me, there are 2 kinds of shoe makers:
1. Ones who make shoes like a piece of jewellery.
2. Ones who make just to sell them.
We wanted to be the former. Top-quality, high street 💎 stuff that could be worn on your feet & hung up as a collectible.
Fast-forward to The first launch ⏩
We launched our first lot in 2 colors, Mocha & Titanium. We sold 50% of the inventory in 30-40 days which was commendable; all
thanks to the community of men who believe in us.
But I have to admit that not all was pretty! It was our a first batch & there were some issues. A lot of work had to be done &
this is something not everyone will admit. Probably, this is also the reason why we don't get excited & go trigger-happy in
launching very quickly. Unsold inventory can be a real B**ch, especially when you know deep inside that it sucks 🤢
The Second launch 🤞🏻
A month ago we launched 2 more colors, with all the corrections & I've to say that we've finally hit home-run ⚾️. Things that we
fixed In this version are:
1. Made the laces a bit longer
2. Softer cushion beds
3. Softer leather to prevent creases
4. Better stitch quality
In the most recent Insta-post, I've tested these myself for over 15 hours & it holds up really well - TAKE A LOOK READ THE MAIL
FIRST DUDE, I'VE TAKEN 2 HOURS TO WRITE THIS 😂😂
⚠️⚠️Something you should know about Genuine Leather
Over the years, we've been bombarded with shoes made with PU (Polyurethane). This chemically made substance is an inexpensive
alternative to leather.
Unlike PU, Genuine leather takes shape of your feet. Therefore, one first trial you would experience the shoes to fit snug; which
should open-up after 1-2 hours of use. This toughness is a natural behaviour of leather.
Secondly & most importantly, leather ages gracefully. It forms natural creases & can last for up to 7 years provided that it's
taken care of (regular cleaning & polishing)
Shoes is one category that we'll be expanding in 2023. Sorry, cannot reveal what's coming but a lot is coming!
A big hug & thank you for making me & Aristobrat a part of your life ❤️
See you soon.
Regards,
Karan Singh.
Founder & CEO.
TAKE ME TO VINTAGE SNEAKERS
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